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# Indie Musician John Vanderslice Says Online Is All That Matters
- URL: https://www.hypebot.com/indie_musician_/
- Published: 2006-05-05T19:19:38.000Z
- Updated: 2006-05-05T19:19:38.000Z
- Description: "When I got the ‘C’ letter grade review in Spin, I heard nothing. Not from anybody. No one ever said anything to me. But whenever I got a good review. Continue reading [https://www.hypebot.com/hypebot/2006/05/indie_musician_.html]
- Author: Bruce Houghton
- Tags: Music Marketing, #wp, #wp-post, #Import 2026-01-21 11:10

> **"When I got the ‘C’ letter grade review in Spin, I heard nothing. Not from anybody. No one ever said anything to me. But whenever I got a good review from somewhere like Tiny Mix Tapes I would get emails about it. It was very clear to me then that all that print media shit doesn’t matter anymore. It totally does not matter. I mean, no offense to Spin or anyone like that, but people right now, hard core music people that pay attention, they’re online."**   
>  
> **"You know, it’s weird, if someone posts something on Metafilter, I look on my website and all of a sudden, we’re getting like 25,000 unique visitors in one day, you know. And we got a review on Pixel Revolt in Rolling Stone. And the day that that review came out, there was no bump whatsoever. And that was a good review. And we got no bump in traffic on the website. That’s insane. I can look at where people are coming from and who’s searching what, and what method they are using to get to my site. After that I was like, "Fuck paying a publicist to work your record, lets just email all the bloggers and send them a record or some MP3’s."**   
>  
> – *John Vanderslice interview on* *[DCist](http://www.dcist.com/archives/2006/05/01/dcist%5Finterview%5F15.php?ref=hypebot.com) via Coolfer*