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# INgrooves McDaniels Shares 11 Predictions For 2010
- URL: https://www.hypebot.com/ingrooves-mcdaniels-shares-11-predictions-for-2010/
- Published: 2010-01-22T00:45:00.000Z
- Updated: 2010-01-22T00:45:00.000Z
- Description: This guest post comes from Robb McDaniels, the founder & CEO of top tier digital distributor INgrooves. "Wow – 2010 was quite a year!" Over the past few weeks, the. Continue reading [https://www.hypebot.com/hypebot/2010/01/ingrooves-mcdaniels-shares-11-predictions-for-2010.html]
- Author: Bruce Houghton
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 11:03

*This guest post comes from Robb McDaniels, the founder & CEO of top tier digital distributor INgrooves.*

**"Wow – 2010 was quite a year!"** 

Over the past few weeks, the music bloggers and industry experts have been putting out their lists for everything that happened in 2009 and predictions for 2010\. Well, I like to try to stay a step ahead, so I am

[![image from smb.media.seagate.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20120a7fc1f93970b-200wi)](http://hypebot.typepad.com/.a/6a00d83451b36c69e20120a7fc1f93970b-pi?ref=hypebot.com)

going to go ahead and write my Top Ten Happenings for 2010\. The year may be a few weeks old, but it’s over for me!

> 1\. Why not start with the biggest – Apple launched a streaming subscription service! I know, I’m really going out on a limb with this one (especially given Apple’s purchase of Lala) but I promise to make a bolder iTunes prediction below.  
>  
> 2\. Spotify launched in the US with only a very limited, scaled down free version (30 day trial?) and became larger than iTunes in more than 50% of the EU territories where they are both live.   
>  
> 3\. Terra Firma spun off EMI Publishing as a public entity and sold EMI Music to Warner Music Group at a 50% discount to the purchase price (the value of just the recorded music side – so probably less than $1b now).

  
> 4\. Amazon bought eMusic and Microsoft/Zune bought Real/Rhapsody  
>  
> 5\. Google’s new Nexus phone actually began to compete with the iPhone, taking 8-10% market share in the US by the end of the year (I don’t think it is a coincidence that this is similar to Amazon’s digital market share after the first year in operation)  
>  
> 6\. Independent labels increased market share by 3% in North America; they have had more access to distribution and more major label artists have been dropped.  
>  
> 7\. An ISP in Europe or Canada became the first one to charge it’s users a monthly surcharge for unlimited music based on amount of consumption – it seems to work for mobile phones and cable TV, so why not music?  
>  
> 8\. Mid-year 2010 marked the low point for sales in the industry – my god they have started to rise again!  
>  
> 9\. Everything eBooks, Apps and online TV/films! Digital music is so 5 minutes ago.  
>  
> 10\. And finally…since I promised it. iTunes allowed music to be sold as part of a subscription service directly from an artist application- finally merging the app, subscription models and music downloads into one product.  
>  
> 11\. iTunes launched “MyTunes” where you can customize and design your own iTunes store so that you only see content from labels and artists that you want to see and purchase.- Oh, I couldn’t resist one more iTunes speculation