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# InGrooves/ONE Digital’s Jason Kadelc On Fanning The Promotional Fire
- URL: https://www.hypebot.com/ingroovesone-di/
- Published: 2007-07-12T04:44:00.000Z
- Updated: 2007-07-12T04:44:00.000Z
- Description: We’re working on a series on innovative digital distributors like TuneCore and INgrooves/ONE Digital. Just to give you a taste of some of the great stuff coming up, here is. Continue reading [https://www.hypebot.com/hypebot/2007/07/ingroovesone-di.html]
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Music Marketing, Vinyl, Cassettes & Retail, #wp, #wp-post, #Import 2026-01-21 11:06

We’re working on a series on innovative digital distributors like TuneCore and INgrooves/ONE Digital. Just to give you a taste of some of the great stuff coming up, here is this excerpt from an interview with INgrooves/ONE Digital’s Director Of Business Development Jason Kadlec:

[![Ingroovesjpg_2](https://hypebot.typepad.com/hypebot/images/2007/07/11/ingroovesjpg_2.jpg "Ingroovesjpg_2")](http://hypebot.typepad.com/.shared/image.html?/photos/uncategorized/2007/07/11/ingroovesjpg%5F2.jpg&ref=hypebot.com)

> "An artist, project, etc. is like a log. It represents the potential for fire."   
>  
> "Fire represents ‘success’ – converting the potential into energy in the form of fans, revenue etc. We often say that an artist is “on fire” or a single is “blowing up” if they are gaining fans/traction."   
>  
> "Marketing is the gasoline – it takes the fire and makes it exponentially bigger – and if done right, will leave a better fire going when the gas is used up."  
>  
> "However, if you just throw a lot of gasoline on a log that only has a little flame or is not burning at all, you just get a cold soggy log. Artists and labels who have some hustle, who bring some fire of their own succeed best. Companies like INgrooves add the gas and make it blow up."