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# Inside Today’s Apple iPhone 4S Launch Were A Some Major Music Announcments
- URL: https://www.hypebot.com/inside-apples-iphone-4s-launch-were-a-few-important-music-announcments/
- Published: 2011-10-04T14:22:04.000Z
- Updated: 2011-10-04T14:22:04.000Z
- Description: (UPDATE 2) Apple chief Tim Cook began today's press event with a history lesson: Since the iPod launched in 2001 "revolutionizing the industry", Apple has sold 300 million players (45. Continue reading [https://www.hypebot.com/hypebot/2011/10/inside-apples-iphone-4s-launch-were-a-few-important-music
- Author: Bruce Houghton
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 10:55

[![image from www.google.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2015435e46ec9970c-100wi "image from www.google.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2015435e46ec9970c-popup?ref=hypebot.com)

(UPDATE 2) **Apple** chief **Tim Cook** began today's press event with a history lesson: Since the iPod launched in 2001 "revolutionizing the industry", Apple has sold **300 million players** (45 million so far this year) representing a **70% market share**. iTunes, which has sold **16 billion song downloads** to date, launched with 200,000 songs now has 100 times as many. After reminding us all of just how much Apple dominates music, Cook & Company went on to make a few **new music announcements:**

**iCloud**

- Launches Oct 12
- 1/3 of the music sold on iTunes store is purchased on an iOS devices, says Apple.
- Songs purchased via iPhone or iPad on iTunes will automatically be downloaded to a users’ Mac for no additional charge.

**iTunes Match** *– Finally some details…*  

- Launches end of October
- With over 20 million songs, "Apple has the largest music store in the world".
- iTunes Match "scans and matches your library against our 20M songs, we’ll upload. What we don’t find, we’ll stream,” said Apples Eddie Cue. **BIG NOTE: He did say "stream".**
- $24.99 per year

**iOS 5**

- Available as a free update on October 12

**iPods:**

- Apple is still making Nanos, but with a modified touch screen with a new clock face that also walking and running sessions. Price: $129 8GB, $149 16 GB
- New White iPod Touch
- Lower iPod Touch prices: $199 8GB, $299 32GB $399: 4GB
- Shuffle $49
- No word on the future of the traditional iPod.

**Siri:**

- Sophisticated **voice recognition software** that answers questions and performs commands like "playing X song".

Apple also announced a new **more powerful iPhone 4S** with a more versatile camera. It's a world phone: GSM and CDMA.