> ## Content Index
> Fetch the complete content index at: https://www.hypebot.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Instagram beats TikTok user growth for the first time in 4 years
- URL: https://www.hypebot.com/instagram-beats-tiktok-user-growth-for-the-first-time-in-4-years/
- Published: 2024-03-11T13:15:26.000Z
- Updated: 2024-03-11T13:15:30.000Z
- Description: According to data from Sensor Tower, Instagram surpassed TikTok in new app downloads last year for the first time since 2020, making it the most downloaded app globally…..
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Music Marketing, Social Media, DIY musicians, Instagram, Music Business, music industry, music marketing, musician, musicians, Reels, TikTok, #wp, #wp-post, #Import 2026-01-21 11:15

According to data from Sensor Tower, Instagram surpassed TikTok in new app downloads last year for the first time since 2020, making it the most downloaded app globally.

In 2023, Instagram downloads grew 20% compared to TikTok’s 4% growth, thanks partly to Meta’s popular TikTok-like short video platform Reels.

![](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/spcdn-shortpixel-ai/spio/ret_img-q_cdnize/www-hypebot-com/wp-content/uploads/2021/07/tiktok.png)

Instagram’s growth also comes at a time when TikTok is under growing pressure both from UMG and the National Music Publishers Association after they decided not to renew their licensing deals and a new bipartisan bill before Congress that could force TikTok’s Chinese owners to sell the platform.

“Instagram has outperformed TikTok in adoption over the past few years, driven by the popularity of its Reels feature and legacy social media features and functions,” Abraham Yousef of Sensor Tower told the [Financial Times.](https://www.ft.com/content/7db1c1b3-5a61-4dee-a922-ade8b9c77522?ref=hypebot.com)

![TikTok, Instagram, Facebook, WhatsApp, Temu, CapCut, Telegram, Snapchat, Spotify, WhatsApp Business, Meesho, Messenger, Disney+ Hotstar, Shein, Threads, ChatGPT, Canva, Pinterest, Flipkart, Shopee app usage comparison chart showing downloads from Google Play and the App Store, highlighting popular social media, shopping, and entertainment apps.](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/spcdn-shortpixel-ai/spio/ret_img-q_cdnize/www-hypebot-com/wp-content/uploads/2024/03/sensor-tower-q4-2023-data-digest.png)

Get the full Sensor Tower report [here](https://sensortower.com/Q4-2023-data-digest?ref=hypebot.com).

**Bruce Houghton* is the Founder and Editor of [Hypebot](https://www.hypebot.com/), a Senior Advisor at [Bandsintown](https://www.bandsintown.com/?ref=hypebot.com), President of the[ Skyline Artists Agency](https://skylineonline.com/?ref=hypebot.com), and a [Berklee College Of Music](https://online.berklee.edu/courses/touring-101?ref=hypebot.com) professor.*