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# Instagram Growth Slows
- URL: https://www.hypebot.com/instagram-growth-slows/
- Published: 2020-01-08T17:51:37.000Z
- Updated: 2020-01-08T17:51:46.000Z
- Description: Instagram’s US user growth rate dropped to single digits for the first time in 2019 to 6.7%, down from 10.1% in 2018, according to eMarketer. Starting in 2020, and through. Continue reading [https://www.hypebot.com/hypebot/2020/01/instagram-growth-slows.html]
- Author: Bruce Houghton
- Tags: Music Marketing, Social Media, Instagram, #wp, #wp-post, #Import 2026-01-21 09:55

Instagram’s US user growth rate dropped to single digits for the first time in 2019 to 6.7%, down from 10.1% in 2018, according to eMarketer.

Starting in 2020, and through 2023, they estimate that Instagram will grow slower than previously expected. 2020 growth will be just 4.5% and in 2021, it will be 3.2%.

Contributing to Instagram’s slower growth is the fact that older age groups are not joining the platform as quickly as anticipated.

![](https://contentstorage-nax2.emarketer.com/8d398a804aa166522f5b3899eaac6993/9698_original_lazy)