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# Instagram Launches TikTok Clone ‘Reels’ And It’s Already A Winner
- URL: https://www.hypebot.com/instagram-launches-tiktok-clone-reels-and-its-already-a-winner/
- Published: 2020-08-06T13:50:34.000Z
- Updated: 2020-08-06T13:50:35.000Z
- Description: Instagram has launched Reels – a new feature that enables the creation and discovery of short videos. In many aspects, Reels is just a clone of TikTok, but with a. Continue reading [https://www.hypebot.com/hypebot/2020/08/instagram-launches-tiktok-clone-reels-and-its-already-a-winner.html]
- Author: Bruce Houghton
- Tags: Music Tech, Social Media, YouTube & Video, #wp, #wp-post, #Import 2026-01-21 09:51

Instagram has launched Reels – a new feature that enables the creation and discovery of short videos.

In many aspects, Reels is just a clone of TikTok, but with a distinct advantage.

Instead of having to build a new follower base on TikTok or Triller, every Reels is shared with the creator’s existing Instagram followers.

## Explore

Users can share their Reels in their Feed and make them available to the wider Instagram community through a new section in Explore.

![](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/about-fb-com/wp-content/uploads/2020/08/reels_iosx_2-resize-890-2c564-w-1024.png)

You can get started by selecting Reels at the bottom of the Instagram camera. There you’ll find a variety of video and audio editing tools and effects.

Reels can be recorded in a series of clips, all at once, or as video uploads from the gallery.

![](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/about-fb-com/wp-content/uploads/2020/08/reels_iosx_3-resize-890-2c564-w-1024.png)