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# Instagram More Popular Than Twitter On Mobile In 2013, Says Nielson
- URL: https://www.hypebot.com/instagram-more-popular-than-twitter-on-mobile-in-2013-says-nielson/
- Published: 2013-12-18T11:28:00.000Z
- Updated: 2013-12-18T11:28:00.000Z
- Description: UPDATED: New Nielson stats show that Instagram is more popular with mobile users than Twitter – 32M vs. 30.8M. That puts Instagram at #7 in the most popular smartphone apps. Continue reading [https://www.hypebot.com/hypebot/2013/12/instagram-more-popular-than-twitter-on-mobile-in-2013-says-nielson.h
- Author: Bruce Houghton
- Tags: Apps, Mobile & SMS, Music Marketing, Music Tech, Social Media, Apple, Facebook, Google, Instagram, IOS, Mobile app, Nielsen, Nielson, Twitter, YouTube, #wp, #wp-post, #Import 2026-01-21 10:43

[![instagram vs twitter](http://hypebot.typepad.com/.a/6a00d83451b36c69e2019b03397463970d-200wi "instagram vs twitter")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2019b03397463970d-popup?ref=hypebot.com)

UPDATED: New Nielson stats show that Instagram is more popular with mobile users than Twitter – 32M vs. 30.8M. That puts Instagram at #7 in the most popular smartphone apps with a 66% growth rate year over year. Facebook was #1 smartphone app in 2013 with 103M unique users.

**TOP SMARTPHONE APPS OF 2013:**

| Rank                                                                                                                                                                                                                                              | App           | Avg Unique Users | YoY % Change |
| ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------- | ---------------- | ------------ |
| 1                                                                                                                                                                                                                                                 | Facebook      | 103,420,000      | 27%          |
| 2                                                                                                                                                                                                                                                 | Google Search | 75,984,000       | 37%          |
| 3                                                                                                                                                                                                                                                 | Google Play   | 73,667,000       | 28%          |
| 4                                                                                                                                                                                                                                                 | YouTube       | 71,962,000       | 27%          |
| 5                                                                                                                                                                                                                                                 | Google Maps   | 68,580,000       | 14%          |
| 6                                                                                                                                                                                                                                                 | Gmail         | 64,408,000       | 29%          |
| 7                                                                                                                                                                                                                                                 | Instagram     | 31,992,000       | 66%          |
| 8                                                                                                                                                                                                                                                 | Maps(Apple)   | 31,891,000       | 64%          |
| 9                                                                                                                                                                                                                                                 | Stocks        | 30,781,000       | 32%          |
| 10                                                                                                                                                                                                                                                | Twitter       | 30,760,000       | 36%          |
| Data from January – October 2013, among smartphone owners 18+ (iOS and Android only). Ranked by average monthly unique users.Read as: During 2013 103 million smartphone owners used the Google Search app on average each month.Source: Nielsen. |               |                  |              |

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