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# Instagram passes 2B monthly active users – that’s more than TikTok !?!
- URL: https://www.hypebot.com/instagram-passes-2b-monthly-active-users-thats-more-than-tiktok/
- Published: 2022-10-28T14:38:05.000Z
- Updated: 2022-10-28T14:39:49.000Z
- Description: Tucked in this week’s not-so-good Facebook earnings call was the tidbit that Instagram now has 2 billion active monthly users (MAUs). “Instagram has more than two billion monthly actives,” META. Continue reading [https://www.hypebot.com/hypebot/2022/10/instagram-passes-2b-monthly-active-users-thats-
- Author: Bruce Houghton
- Tags: Music Marketing, Social Media, Instagram, music, Music Business, music industry, musician, musicians, TikTok, #wp, #wp-post, #Import 2026-01-21 09:44

Tucked in this week’s not-so-good Facebook earnings call was the tidbit that Instagram now has 2 billion active monthly users (MAUs).

“Instagram has more than two billion monthly actives,” META CEO Mark Zuckerberg noted on this week’s call.

That’s a big number, and there are both light users and very active users. But at a time when just about everyone and Instagram in particular are battling TikTok, it’s important to note that 2 billion MAUs.

![](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/spcdn-shortpixel-ai/spio/ret_img-q_cdnize/www-hypebot-com/wp-content/uploads/2022/10/tiktok.png)

In September of last year, TikTok announce 1 billion monthly active users and while the MAUs are now certainly much higher, it’s unlikely that would have surpassed 2 billion without an announcement.

H/T [Music Ally](https://musically.com/2022/10/28/instagram-now-has-more-than-2bn-monthly-active-users/?ref=hypebot.com)

**Bruce Houghton* is Founder and Editor of [Hypebot](https://www.hypebot.com/) and [MusicThinkTank](http://www.musicthinktank.com/?ref=hypebot.com) and a Senior Advisor to [Bandsintown](https://www.bandsintown.com/?ref=hypebot.com) which acquired both publications in 2019\. He is also President of the[ Skyline Artists Agency](https://skylineonline.com/?ref=hypebot.com) and a professor for the [Berklee College Of Music](https://online.berklee.edu/courses/touring-101?ref=hypebot.com).*