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# Instagram Projected To Exceed 100 Million US Users By 2018
- URL: https://www.hypebot.com/instagram-projected-to-exceed-100-us-users-by-2018/
- Published: 2015-03-05T14:00:00.000Z
- Updated: 2015-03-05T14:00:00.000Z
- Description: Instagram showed tremendous growth in 2014, ultimately edging out Twitter to claim it's place as the second-largest social network in the US. eMarketer has just released a forecast for Instagram. Continue reading [https://www.hypebot.com/hypebot/2015/03/instagram-projected-to-exceed-100-us-users-by-
- Author: Guest Author
- Tags: Music Business, Music Marketing, Social Media, #wp, #wp-post, #Import 2026-01-21 10:28

[![Buy-likes-on-instagram-300x200](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d0e39bc7970c-150wi "Buy-likes-on-instagram-300x200")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d0e39bc7970c-popup?ref=hypebot.com)

**[Instagram](http://instagram.com/?ref=hypebot.com "Instagram")** showed tremendous growth in 2014, ultimately **edging out [Twitter](http://twitter.com/?ref=hypebot.com "Twitter")** to claim it's place as the **second-largest [social network](http://en.wikipedia.org/wiki/Social%5Fnetwork?ref=hypebot.com "Social network") in the US.** [eMarketer](http://www.emarketer.com/?ref=hypebot.com "eMarketer") has just released a forecast for Instagram projecting the platform to be **106.2 millions users strong in 2018\.** 

[![Instagram-growth](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c75a84ee970b-250wi "Instagram-growth")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c75a84ee970b-popup?ref=hypebot.com)

Where **Twitters user base grew only 12% in 2014,** **Instagram upped it's active users by almost 60%**, translating to 64.2 million monthly users according to eMarketer. Instagram has become increasingly attractive to the younger demographic. eMarketer has forecasted **61.9% of all teenagers** ages 12-17 to become active users by the end of 2015 and looks to see that percentage of active teen Instagrammers rise to over three-quarters by 2019.

**[Debra Aho Williamson](http://www.crunchbase.com/person/debra-aho-williamson?ref=hypebot.com),** principal analyst at eMarketer said,“Instagram has a lot of momentum in the US, growing faster than Twitter, [Pinterest](http://pinterest.com/?ref=hypebot.com), [Tumblr](http://www.tumblr.com/?ref=hypebot.com) and [Facebook](http://www.facebook.com/). The simplicity of the app is what is most appealing; **Instagram has stayed true to its core mission**—delivering beautiful imagery and videos—while other services, such as [Snapchat](http://snapchat.com/?ref=hypebot.com), have loaded on lots of new features.”

View full story and additional metrics on [eMarketer.com](http://www.emarketer.com/Article/Instagram-Will-Top-100-Million-US-Users-by-2018/1012148?ref=hypebot.com)