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# Instagram Surpasses Twitter In Daily Active Mobile Users
- URL: https://www.hypebot.com/instagram-surpasses-twitter-in-daily-active-mobile-users/
- Published: 2012-09-27T14:06:20.000Z
- Updated: 2012-09-27T14:06:20.000Z
- Description: Still not on that Instagram hype yet? You may want to rethink that considering user adoption for the billion-dollar company (now valued at $735 million in correlation with Facebook’s stock). Continue reading [https://www.hypebot.com/hypebot/2012/09/instagram-surpasses-twitter-in-daily-active-mobile-
- Author: admin
- Tags: Apps, Mobile & SMS, Music Marketing, Social Media, #wp, #wp-post, #Import 2026-01-21 10:49

[![Instagram-logo](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017c322dd8d2970b-115wi "Instagram-logo")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017c322dd8d2970b-popup?ref=hypebot.com)

Still not on that **Instagram** hype yet? You may want to rethink that considering user adoption for the billion-dollar company (now valued at  
$735 million in correlation with Facebook’s stock) has been on the rise as of  
late. Stats and figures released by [comScore](http://www.comscore.com/?ref=hypebot.com) indicate that **Instagram surpassed Twitter**  
**for the first time** in daily active users on mobile during the month of August. Instagram saw  
7.3 million daily mobile users, while Twitter had 6.9 million.

  
Twitter *did* end up having more total unique visitors in August  
than Instagram overall, with 29 million vs. Instagram’s 21 million visitors.  
However, comScore reports that fewer of them returned on a daily basis and that  
Twitter visitors spent less time on average viewing content than visitors to  
Instagram. Each of Instagram’s mobile users spent an average of more than  
four hours consuming content on the platform, while Twitter’s users spent an  
average of a little less than three hours.

The data from comScore also shows that Instagram’s daily active  
user count has gotten ten times larger in just six months, when it had 886,000  
daily active visitors back in March. While Twitter’s mobile user numbers have also  
increased, they don’t compare to Instagram’s growth (granted the latter is a  
younger company, but impressive numbers nonetheless).

*Click image to enlarge:*

[![Comscoretwitterinstagram-pic-copy](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017c322ddd5e970b-400wi "Comscoretwitterinstagram-pic-copy")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017c322ddd5e970b-popup?ref=hypebot.com)

  
Source: [comScore](http://comscore.com/?ref=hypebot.com)

It is important to note, however, that comScore’s data factors  
in visits to the apps and websites of Instagram and Twitter from iOS, Android  
and BlackBerry mobile devices. What it does *not*  
track are the number of active users who visit websites from a non-mobile  
device, which would undoubtedly put more leverage back in Twitter’s corner.

The takeaway from the data? Instagram simply works and carries with it undeniable mobile engagement levels. For those not yet utilizing the platform for fan engagements, now may be the time to consider jumping on the bandwagon.

—

***Hisham Dahud*** *is a Senior Analyst for Hypebot.com. Additionally, he is the head of Business Development for [Fame House](http://famehouse.net/?ref=hypebot.com) and an [independent musician](https://soundcloud.com/hishamdahud?ref=hypebot.com). Follow him on Twitter: [@HishamDahud](http://twitter.com/hishamdahud?ref=hypebot.com)*