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# Instagram: The Best Way To Reach Music Fans
- URL: https://www.hypebot.com/instagram-the-best-way-to-reach-music-fans/
- Published: 2016-11-28T13:00:00.000Z
- Updated: 2016-11-28T13:00:00.000Z
- Description: If you're curious which social media platform is the best one to target fans on, it looks as though the popular photosharing app Instagram may be your best bet, as. Continue reading [https://www.hypebot.com/hypebot/2016/11/instagram-the-best-way-to-reach-music-fans.html]
- Author: Guest Author
- Tags: DIY Advice & Tips, Music Business, Music Tech, Social Media, Amazon Echo, Amazon Music, Amazoncom, Apple Inc., Apple Music, Google Play Music, Soundcloud, Spotify, Streaming media, YouTube, #wp, #wp-post, #Import 2026-01-21 10:13

[![Instagram-logo-300x225](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb0957a066970d-150wi "Instagram-logo-300x225")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb0957a066970d-popup?ref=hypebot.com)If you're curious which **social media platform** is the best one to **target fans** on, it looks as though the popular photosharing app **Instagram** may be your best bet, as a **new study** reveals its users are more likely to **engage** with and **spend money** on music.

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Guest Post by **Bobby Owsinski** on [Music 3.0](http://music3point0.com/2016/11/23/instagram-music-fans/?ref=hypebot.com)**Nielsen** has just completed [a study](https://medium.com/cuepoint/what-instagram-discovered-in-our-first-nielsen-music-study-de1a2740c005?ref=hypebot.com#.dxafpf2ut) analyzing the habits and lifestyles of U.S. music listeners on **Instagram**, and the results show that if you want want to reach music lovers, that’s one of the best platforms to use for promotion.What was determined? First of all, Instagram users are huge music fans, and show it with their wallets. They spend 42% more money on music and listen 30% more than the general population. In fact, the typical Instagram user spends a surprising $269 per year on music.What do they listen to? 41% listen to pop/Top 40, 39% to rap and hip-hop, 33% to R&B, 30% to rock, 23% to country, and 13% to EDM. [![IMG_3494](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c8b497c9970b-320wi "IMG_3494")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c8b497c9970b-popup?ref=hypebot.com)When it comes to music consumption, a whopping 90% of Instagram users stream music, and they’re more than twice as likely to pay for it too. And where do they get it from? 49% get it from **YouTube**, 44% from **Pandora** (a surprise), and only 29% from **Spotify**. They are also 3 times more likely to use **Soundcloud** or **Apple Music.**Instagram users are also frequent live events like concerts and clubs, and are especially drawn to a club with a DJ. What’s more, during live music event, Instagram is the #1 platform and is used 83% more for sharing with concertgoers, artists and fans than any other platforms. They’re also more likely to use smartphones for activities than the general population. This includes purchasing music that they hear at a concert, visiting a performer’s website or social presence, calling friends to let them hear the concert, or sharing videos of the event.For sure, Instagram shouldn’t be the only social platform in your promotional arsenal, and you certainly can’t ignore the others even if most of your fans live here. That said, the study shows is that the platform can be very important for reaching either your current fans, or potential ones.

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