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# Instagram to launch a Twitter competitor within weeks
- URL: https://www.hypebot.com/instagram-to-launch-a-twitter-competitor-within-weeks/
- Published: 2023-05-22T12:48:36.000Z
- Updated: 2023-05-22T12:48:41.000Z
- Description: Instagram is readying a June launch of the first direct competition to Twitter backed by a major tech firm. Upstarts like Mastodon and Bluesky have taken advantage of the chaos. Continue reading [https://www.hypebot.com/hypebot/2023/05/instagram-to-launch-a-twitter-competitor-within-weeks.html]
- Author: Bruce Houghton
- Tags: Music Marketing, Social Media, Instagram, Music Tech, Twitter, #wp, #wp-post, #Import 2026-01-21 09:44

Instagram is readying a June launch of the first direct competition to Twitter backed by a major tech firm.

Upstarts like Mastodon and Bluesky have taken advantage of the chaos that has overtaken Twitter since Elon Musk purchased the platform, but none have the backing and reach or offer the familiarity and relative safety of Meta.

![](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/www-hypebot-com/wp-content/uploads/2019/11/instagram.jpg)

First leaked by Lia Haberman in her [ICYMI](https://liahaberman.substack.com/p/icymi-instagrams-new-app-could-be) Substack newsletter, the app will be a mix of Instagram and Twitter together, based on two screenshots included in what appears to be a leaked marketing slide.

The app includes a feed of text posts of up to 500 characters with links, photos, and videos.

![](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/spcdn-shortpixel-ai/spio/ret_img-q_cdnize/www-hypebot-com/wp-content/uploads/2023/05/insta-twitter.jpg)

*from [Lisa Haberman](https://liahaberman.substack.com/p/icymi-instagrams-new-app-could-be)*

We’ll be watching this closely and will share updates.

**Bruce Houghton* is the Founder and Editor of [Hypebot](https://www.hypebot.com/), a Senior Advisor at [Bandsintown](https://www.bandsintown.com/?ref=hypebot.com), President of the[ Skyline Artists Agency](https://skylineonline.com/?ref=hypebot.com), and a [Berklee College Of Music](https://online.berklee.edu/courses/touring-101?ref=hypebot.com) professor.*