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# Threads is live! Why you need to get Instagram’s Twitter-like app now
- URL: https://www.hypebot.com/instagram-to-launch-twitter-like-threads-app-on-july-6-pre-order-now/
- Published: 2023-07-06T13:17:00.000Z
- Updated: 2023-07-06T13:28:15.000Z
- Description: Meta and Instagram are talking aim straight at Twitter with the launch of Threads, a new app to “share ideas and trends with text.” The app has launched in 100+. Continue reading [https://www.hypebot.com/hypebot/2023/07/instagram-to-launch-twitter-like-threads-app-on-july-6-pre-order-now.html]
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Music Marketing, Social Media, #wp, #wp-post, #Import 2026-01-21 09:44

Meta and Instagram are talking aim straight at Twitter with the launch of Threads, a new app to “share ideas and trends with text.” The app has launched in 100+ countries, but the EU rollout has been delayed over privacy concerns.

Meta said that 10 million users signed up for Threads in the first 7 hours.

Since many musicians and creators already have significant followers on Instagram. The connections between the two apps and audiences could make Threads an attractive new social platform, particularly as Twitter struggles to find its footing.

![Find your followers on Instagram with this app, connect over conversations, share your point of view, and keep your username secure while engaging with your audience and building your social presence.](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/spcdn-shortpixel-ai/spio/ret_img-q_cdnize/www-hypebot-com/wp-content/uploads/2023/07/threads-an-instagram-app-on-the-app-store.png)

#### Say more with Threads — Instagram’s text-based conversation app

#### Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow. Whatever it is you’re interested in, you can follow and connect directly with your favorite creators and others who love the same things — or build a loyal following of your own to share your ideas, opinions and creativity with the world.

You can download the free app now in the Android and [iOS](https://apps.apple.com/us/app/threads-an-instagram-app/id6446901002?ref=hypebot.com) app store.

**Check back for our first impressions and how to use Threads in the coming days.**

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**Bruce Houghton* is the Founder and Editor of [Hypebot](https://www.hypebot.com/), a Senior Advisor at [Bandsintown](https://www.bandsintown.com/?ref=hypebot.com), President of the[ Skyline Artists Agency](https://skylineonline.com/?ref=hypebot.com), and a [Berklee College Of Music](https://online.berklee.edu/courses/touring-101?ref=hypebot.com) professor.*