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# Instagram updates algorithm to favor small creators, original content
- URL: https://www.hypebot.com/instagram-updates-algorithm-to-favor-small-creators-original-content/
- Published: 2024-04-30T16:32:13.000Z
- Updated: 2024-04-30T16:32:18.000Z
- Description: Meta-owned Instagram is making changes in the coming weeks designed to give creators of all popularities more equal reach…..
- Author: Bruce Houghton
- Tags: Music Marketing, Social Media, DIY musicians, Instagram, Meta, music marketing, musicians, #wp, #wp-post, #Import 2026-01-21 11:15

Meta-owned Instagram is making changes in the coming weeks designed to give creators of all popularities more equal reach.

Key changes:

- new rankings that will give smaller creators more distribution
- replace reposts with original content in Instagram’s recommendations,
- add labels to all reposted content
- remove content aggregators from recommendations

![](https://scontent-iad3-1.xx.fbcdn.net/v/t39.8562-6/439653595_791127662650226_2529945479316594516_n.jpg?_nc_cat=108&ccb=1-7&_nc_sid=f537c7&_nc_ohc=sySI0kXLsQcAb6oHRzQ&_nc_ht=scontent-iad3-1.xx&oh=00_AfBb9mxRG1Z4os4H7AinMqvdwXOioLKP7pLfrYBzif43BA&oe=6636F3CB)

The changes will be welcome news to creators who have long said that Instagram favors accounts with massive followings and aggregators who repost content rather than create their own.

![](https://scontent-iad3-2.xx.fbcdn.net/v/t39.8562-6/439823874_755679086372836_4833361156273340108_n.png?_nc_cat=103&ccb=1-7&_nc_sid=f537c7&_nc_ohc=qRspDKbsToMAb4nJseu&_nc_ht=scontent-iad3-2.xx&oh=00_AfDP5eVk-I9o3s638y8UREoNSgwRFUtKtuvR6OH7H-fPPw&oe=6636D96F)

**Bruce Houghton* is the Founder and Editor of [Hypebot](https://www.hypebot.com/), a Senior Advisor at [Bandsintown](https://www.bandsintown.com/?ref=hypebot.com), President of the[ Skyline Artists Agency](https://skylineonline.com/?ref=hypebot.com), and a [Berklee College Of Music](https://online.berklee.edu/courses/touring-101?ref=hypebot.com) professor.*