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# Intellectual Property Online: YouTube Red And Blockchain Technology
- URL: https://www.hypebot.com/intellectual-property-online-youtube-red-and-blockchain-technology/
- Published: 2015-11-12T09:30:00.000Z
- Updated: 2015-11-12T09:30:00.000Z
- Description: Google's announcement that it will be releasing a paid subscription-based membership to YouTube known as YouTube Red, is highlighting some preexisting issues with charging for digital content, issues which could potentially. Continue reading [https://www.hypebot.com/hypebot/2015/11/intellectual-prop
- Author: admin
- Tags: Music Business, Music Tech, Music Think Tank, YouTube & Video, Advertising, ATO Records, Bigcommerce, business, China, Content (media), Do it yourself, Google, Subscription business model, YouTube, #wp, #wp-post, #Import 2026-01-21 10:28

[![5](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d1753226970c-150wi "5")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d1753226970c-popup?ref=hypebot.com)Google's announcement that it will be releasing a **paid subscription-based membership** to YouTube known as **YouTube Red**, is highlighting some **preexisting issues** with **charging for digital content**, issues which could potentially be **solved** through the implementation of blockchain technology.

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In a recent article on [MusicThinkTank](http://www.musicthinktank.com/?ref=hypebot.com), **Jimmy Feterman** discusses how the implementation of a cryptocurrency could be used to properly compensate creators and ensure that exclusive content is not pirated, thereby further incentivising users to generate orginal content.

 *"To do YouTube Red right, Google will have to pioneer a rights management initiative that protects, disambiguates, and organizes the world’s digital IP information. A database of ownership rights metadata has never been successfully compiled (See [GRD](http://www.digitalmusicnews.com/2014/07/10/global-repertoire-database-declared-global-failure/?ref=hypebot.com) for reference), but if anyone can do it, it’s Google. They’re the top of the totem pole in terms of sheer content and technological capacity, and they also have deep enough pockets to fund a project of this scope."*

*[\[Continue Reading\]](http://www.musicthinktank.com/blog/intellectual-property-online-youtube-red-and-the-blockchain.html?ref=hypebot.com)*

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