> ## Content Index
> Fetch the complete content index at: https://www.hypebot.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# SoundCloud CEO Alex Ljung On Startups, Sounds & The Worst Thing That Could Happen [VIDEO]
- URL: https://www.hypebot.com/interview-soundcloud-ceo-alex-ljung-on-startups-sounds-the-worst-thing-that-could-happen/
- Published: 2011-10-20T11:00:00.000Z
- Updated: 2011-10-20T11:00:00.000Z
- Description: Soundcloud has taken the professional music world by storm, but its ambitions extend to all sound. In fact, co-founder and CEO Alex Ljung preaches that sound on the connected web. Continue reading [https://www.hypebot.com/hypebot/2011/10/interview-soundcloud-ceo-alex-ljung-on-startups-sounds-the-wo
- Author: Bruce Houghton
- Tags: YouTube & Video, #wp, #wp-post, #Import 2026-01-21 10:55

[![image from www.google.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20162fbc9908d970d-150wi "image from www.google.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e20162fbc9908d970d-popup?ref=hypebot.com)

Soundcloud has taken the professional music world by storm, but its ambitions extend to all sound. In fact, co-founder and CEO **Alex Ljung** preaches that **sound** on the connected web will be **bigger than video** because the proliferation of mics on smartphones and because unlike video, sound can be consumed as a secondary activity; while reading or driving, for example. In this Fast Company video, Ljung talks enthusiastically about the joys and responsibilities of leading a music tech startup. **WATCH:**