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# Is 2.0 Music Editorial For Sale? Universal Buys Into Buzznet
- URL: https://www.hypebot.com/is-20-music-edi/
- Published: 2008-04-18T09:09:50.000Z
- Updated: 2008-04-18T09:09:50.000Z
- Description: It’s official. Universal has made a major investment in Buzznet. The music centered social networking site also owns music blogs Stereogum and Idolator. Here’s part of the press release: "This. Continue reading [https://www.hypebot.com/hypebot/2008/04/is-20-music-edi.html]
- Author: Bruce Houghton
- Tags: Music Marketing, #wp, #wp-post, #Import 2026-01-21 11:06

[![Buzznet_logo](https://hypebot.typepad.com/hypebot/images/2008/04/18/buzznet_logo.gif "Buzznet_logo")](http://hypebot.typepad.com/.shared/image.html?/photos/uncategorized/2008/04/18/buzznet%5Flogo.gif&ref=hypebot.com)

  
It’s official. Universal has made a major investment in Buzznet. The music centered social networking site also owns music blogs Stereogum and Idolator. Here’s part of the [press release](http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/04-17-2008/0004794842&EDATE=&ref=hypebot.com):

[![Universal](https://hypebot.typepad.com/hypebot/images/2008/04/18/universal.jpg "Universal")](http://hypebot.typepad.com/.shared/image.html?/photos/uncategorized/2008/04/18/universal.jpg&ref=hypebot.com)

  
"This partnership marks one of the first times that a music company will be directly involved in developing editorial programming for a social media site, with both companies sharing in the revenue."

There are many good reasons that this is "one of the first times" a record label has some control over music editorial content. The biggest one is **fairness**. Can Universal squash a bad review? Will other labels and bands get the same amount of space? Should the fans trust these site to remain impartial?

**WHAT DO YOU THINK OF MUSIC COMPANIES INVESTING IN NEW MUSIC MEDIA? WILL STEREOGUM REMAIN A TRUSTED SOURCE?**