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# Is Coca-Cola Music’s New Sugar Daddy? Spotify Grabs $100M From Coke, Goldman Sachs
- URL: https://www.hypebot.com/is-coca-cola-musics-new-sugar-daddy-spotify-grabs-100m-from-coke-goldman-sachs/
- Published: 2012-11-15T10:46:15.000Z
- Updated: 2012-11-15T10:46:15.000Z
- Description: Spotify has completed a $100 million financing round on a $3 billion valuation. Goldman Sachs is contributing 50%, Coke 10%, new investor Fidelity 15%, with the remainder coming from existing. Continue reading [https://www.hypebot.com/hypebot/2012/11/is-coca-cola-musics-new-sugar-daddy-spotify-grab
- Author: Bruce Houghton
- Tags: Startups & Funding, Streaming, #wp, #wp-post, #Import 2026-01-21 10:49

[![image from www.google.com](https://hypebot.typepad.com/.a/6a00d83451b36c69e2017c3386248d970b-200wi "image from www.google.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2017c3386248d970b-popup?ref=hypebot.com)

****[Spotify](http://www.spotify.com/?ref=hypebot.com) has completed a $100 million financing round on a $3 billion valuation. Goldman Sachs is contributing 50%, Coke 10%, new investor Fidelity 15%, with the remainder coming from existing investors, according to the [New York Times](http://mediadecoder.blogs.nytimes.com/2012/11/14/spotify-attracts-investments-from-coca-cola-and-fidelity/?ref=hypebot.com). While $10 million is a small stake for a company valued at $162 billion, Coca-Cola's move opens a significant new stream of capital for digital music. That stream could become a river if competitors like Pepsi follow.**

In April of this year, Spoitfy and Coca-Cola released a vague joint announcement of a marketing partnership. No details were offered leading to speculation of a deeper relationship.

While Spotify continues to grow, it also continues to loose money, making this round important to the music streamer. Last year, Spotify raised $100 million from Kleiner Perkins Caufield & Byers and DST Global at a $1 billion valuation. The [major record labels](https://www.hypebot.com/hypebot/2012/10/coca-cola-eyes-10-million-spotify-invesment-.html) and Merlin also hold minority positions.

Spotify is estimated to have 15 million users with about 4 million of them paying subscribers.