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# Is it possible to make something go viral?
- URL: https://www.hypebot.com/is-it-possible-to-make-something-go-viral/
- Published: 2022-06-01T15:23:12.000Z
- Updated: 2022-06-01T18:25:38.000Z
- Description: Is it possible to make something go viral? Music marketers Jay Gilbert and Michael Brandvold are often asked this very question. So this week, the pair explores the possibilities in. Continue reading [https://www.hypebot.com/hypebot/2022/06/is-it-possible-to-make-something-go-viral.html]
- Author: Bruce Houghton
- Tags: Music Business, Music Tech, music, music industry, musician, musicians, #wp, #wp-post, #Import 2026-01-21 09:48

Is it possible to make something go viral? Music marketers Jay Gilbert and Michael Brandvold are often asked this very question.

So this week, the pair explores the possibilities in the Music Bis Weekly Podcast, including labels that are “making demands” on artists including Halsey, Charli XCX, FKA Twigs, and Florence Welch go viral on TikTok.

![](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/www-hypebot-com/wp-content/uploads/2019/12/musicbizweeklypodcastlogo.jpg)