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# Is Orchard Co-Founder Scott Cohen Poised To Become WMG’s Resident Futurist?
- URL: https://www.hypebot.com/is-orchard-co-founder-scott-cohen-poised-to-become-wmgs-resident-furturist/
- Published: 2019-02-12T11:59:00.000Z
- Updated: 2019-02-12T11:59:00.000Z
- Description: Orchard co-founder Scott Cohen is headed to Warner Music Group, according to multiple sources. Hypebot recently published a stern warning from Cohen to the music industry to change or risk. Continue reading [https://www.hypebot.com/hypebot/2019/02/is-orchard-co-founder-scott-cohen-poised-to-become-w
- Author: Bruce Houghton
- Tags: Indie Music, Major Labels, Music Business, #wp, #wp-post, #Import 2026-01-21 10:00

[![image from pbs.twimg.com](https://hypebot.typepad.com/.a/6a00d83451b36c69e2022ad39c761f200c-200wi "image from pbs.twimg.com")](https://hypebot.typepad.com/.a/6a00d83451b36c69e2022ad39c761f200c-popup?ref=hypebot.com)Orchard co-founder Scott Cohen is headed to Warner Music Group, according to multiple sources. Hypebot recently published a stern warning from Cohen to the music industry to change or risk obsolescence.An internal WMG memo called Cohen a pioneer and a maverick entrepreneur… constantly envisioning what’s beyond the horizon for entertainment, business and society."What Cohen's role at WMG will be remains unclear. But his recent statements suggest AI and empowerment of independent artists in a global "post fan" world. Read more of Scott Cohen's recent music industry [keynote here](https://www.hypebot.com/youre-probably-going-to-be-replaced-digital-music-pioneer-issues-stark-warning-for-industry/).