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# Is The Future Of Music In The Clouds?
- URL: https://www.hypebot.com/is-the-future-of-music-in-the-clouds/
- Published: 2011-07-11T03:55:00.000Z
- Updated: 2011-07-11T03:55:00.000Z
- Description: Music in cloud services and music subscriptions are being touted as driving the next wave of music innovation and consumption. On Music Think Tank, Shachar Oren shares his skepticism of. Continue reading [https://www.hypebot.com/hypebot/2011/07/is-the-future-of-music-in-the-clouds.html]
- Author: admin
- Tags: Music Think Tank, Streaming, cable TV, Facebook, Google, music in the cloud, music industry, Natalie Cheng, Pandora, Services, Shachar Oren, Spotify, Subscription, trends, #wp, #wp-post, #Import 2026-01-21 10:55

[![Music-cloud1](http://hypebot.typepad.com/.a/6a00d83451b36c69e20154339f3b9a970c-200wi "Music-cloud1")](http://hypebot.typepad.com/.a/6a00d83451b36c69e20154339f3b9a970c-popup?ref=hypebot.com)

Music in cloud services and music subscriptions are being touted as driving the next wave of music innovation and consumption. On [Music Think Tank](http://www.musicthinktank.com/blog/is-the-future-of-music-in-the-clouds.html?ref=hypebot.com), **Shachar Oren** shares his skepticism of the future both all-you-can-eat subscription services and cloud services.

“While the notion of selling music subscription like cable TV may be appealing at first glance, it is **proving hard to monetize** on for both the companies that launch such services and the content owners who participate in them.” 

([Read On](http://www.musicthinktank.com/blog/is-the-future-of-music-in-the-clouds.html?ref=hypebot.com))