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# Is Today The Day Jobs Unveils iTunes In The Cloud?
- URL: https://www.hypebot.com/is-today-the-day-jobs-unveils-itunes-in-the-cloud/
- Published: 2010-06-07T08:25:33.000Z
- Updated: 2010-06-07T08:25:33.000Z
- Description: What To Expect From Today's Apple Announcement (Updated) Don't call your favorite techie at 10AM PT / 1PM ET today, because he'll be glued to a screen monitoring multiple live. Continue reading [https://www.hypebot.com/hypebot/2010/06/is-today-the-day-jobs-unveils-itunes-in-the-cloud.html]
- Author: Bruce Houghton
- Tags: Streaming, #wp, #wp-post, #Import 2026-01-21 10:59

**[![image from www.techdigest.tv](http://hypebot.typepad.com/.a/6a00d83451b36c69e20133f03e99ad970b-250wi "image from www.techdigest.tv")](http://hypebot.typepad.com/.a/6a00d83451b36c69e20133f03e99ad970b-popup?ref=hypebot.com) What To Expect From Today's Apple Announcement**

(Updated) Don't call your favorite techie at **10AM PT / 1PM ET today**, because he'll  
be glued to a screen monitoring multiple live bloggers cover  
**Steve Job's keynote** at Apple's World Wide Developer Conference. 

Jobs is going to show off a **new iPhone** (Who could forget that leak?), an all new **Apple TV** device; and, at least according to [Engadget](http://www.engadget.com/2010/06/07/apples-magic-trackpad-revealed/?ref=hypebot.com), some kind of **multi-touch trackpad** peripheral that brings the same finger based input that Apple has perfected on the iPhone, iPod touch, and iPad to desktop computers. Cool stuff, but what about **iTune's In The Cloud**? 

Lately the rumor machine has been quiet which could mean that we're not going to hear anything today. Or given Apple's penchant for secrecy, it could mean that an announcement is in the works. We do know that Apple **shut down Lala.com** – the cloud technology it bought to enhance iTunes – just a week ago. It's also a fact that from MOG to Spotify to Rdio to 7Digital and beyond, **cloud based music services** are popping up everywhere with the **support of all four major labels**. 

Would **Steve Jobs** really want to be the last to join **the music party in the sky?**

> Engadget will have live blogging coverage [here](http://www.engadget.com/2010/06/06/steve-jobs-wwdc-keynote-live-tomorrow-10am-pt-1pm-et/?ref=hypebot.com). Hypebot will monitor several feeds and keep you posted first via Twitter ([@hypebot](http://twitter.com/hypebot?ref=hypebot.com)) then on completion, in a full post.