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# Is Up-Selling Apple’s New iTunes Strategy?
- URL: https://www.hypebot.com/is-up-selling-a/
- Published: 2008-01-21T07:21:52.000Z
- Updated: 2008-01-21T07:21:52.000Z
- Description: PIAS PACTS WITH ITUNES UP-SELLING – whereby a salesman attempts to have the consumer purchase more expensive items, upgrades, or other add-ons in an attempt to make a more profitable. Continue reading [https://www.hypebot.com/hypebot/2008/01/is-up-selling-a.html]
- Author: Bruce Houghton
- Tags: Vinyl, Cassettes & Retail, #wp, #wp-post, #Import 2026-01-21 11:06

**PIAS PACTS WITH ITUNES**

> **UP-SELLING** – whereby a salesman attempts to have the consumer purchase more expensive items, upgrades, or other add-ons in an attempt to make a more profitable sale. Up-selling usually involves marketing more profitable services or products, but up-selling can also be simply exposing the customer to other options he or she may not have considered previously. ([Wikipedia](http://en.wikipedia.org/wiki/Upselling?ref=hypebot.com))

Buried in a press release that European distributor PIAS finalized a deal to deliver 44,000

[![Itunes](https://hypebot.typepad.com/hypebot/images/2008/01/21/itunes.jpg "Itunes")](http://hypebot.typepad.com/.shared/image.html?/photos/uncategorized/2008/01/21/itunes.jpg&ref=hypebot.com)

tracks to be sold in DRM free AAC on iTunes was this:

> "This new global agreement with iTunes Plus will also see \[PIAS\] Digital offering a range of new ‘added value’ digital services as part of the deal, including bundling incentives with Ticketmaster and the ability to buy ringtone versions of the repertoire sold via iTunes."

**COMMENTARY:** We’ve seen select Tickmaster tie-ins before and heard hints of ringtones. But never before have we seen it as part of a deal with iTunes. Of course, with a few new lines of code other retailers could match iTunes’ moves and Amazon could add books, DVD’s, t-shirts and more using existing infrastructure.

But if they are first out of the gate, score one more for Apple.