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# Is Microsoft Killing PlayForSure?
- URL: https://www.hypebot.com/is_micorsoft_ki/
- Published: 2006-07-24T08:42:49.000Z
- Updated: 2006-07-24T08:42:49.000Z
- Description: Hidden is Microsoft’s announcement about the Zune family of digital music and entertainment products was an implied downplay of Microsoft PlayForSure technology which is the basis for an array of. Continue reading [https://www.hypebot.com/hypebot/2006/07/is_micorsoft_ki.html]
- Author: Bruce Houghton
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 11:10

Hidden is Microsoft’s announcement about the Zune family of digital music and entertainment products was an implied downplay of Microsoft PlayForSure technology which is the basis for an array

[![Zune_logo_2](https://hypebot.typepad.com/hypebot/images/zune_logo_2.jpg "Zune_logo_2")](http://hypebot.typepad.com/photos/uncategorized/zune%5Flogo%5F2.jpg?ref=hypebot.com)

of products from Napster to iRiver players.

While they certainly won’t just discontinue the product; how much incentive do others have to promote a last generation product? And how much faith will the industry loose in Microsoft for changing the rulebook in mid-game and seemingly taking a larger chunk of the business in-house? Stay Zuned for the fallout.

Read the full Hypebot Zune story [here](http://hypebot.typepad.com/hypebot/2006/07/microsoft%5Fconfi%5F1.html?ref=hypebot.com).