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# It’s Official! Apple’s iTunes Drops DRM, Adds Variable Pricing
- URL: https://www.hypebot.com/its-official-apples-itunes-drops-drm-adds-variable-pricing/
- Published: 2009-01-06T13:39:40.000Z
- Updated: 2009-01-06T13:39:40.000Z
- Description: UPDATED: From today's Macworld address: Three pricing tiers: $0.99 cents, $0.69 cents, and $1.29. "Depending on how the music labels offer music, Apple will price accordingly." Starts n April. Most. Continue reading [https://www.hypebot.com/hypebot/2009/01/its-official-apples-itunes-drops-drm-adds-v
- Author: Bruce Houghton
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 11:03

[![Applelogo](http://hypebot.typepad.com/.a/6a00d83451b36c69e2010536ae44b7970b-75wi)](http://hypebot.typepad.com/.a/6a00d83451b36c69e2010536ae44b7970b-popup?ref=hypebot.com)

UPDATED:

From today's Macworld address:

- **Three pricing tiers**: $0.99 cents, $0.69 cents, and $1.29\. "Depending on how the music labels offer music, Apple will price accordingly." Starts n April.
- Most **albums** will still be priced at **$9.99.**
- **iTunes Plus:** Plays on as many computers as you own. Now at 256 kbps AAC  
encoding Free 1 click upgrades for your entire purchased  
library to iTunes plus.
- **DRM Free:** 8 million songs are DRM free as of today. By the end of March all 10 million songs on iTunes will be DRM free.
- **On wireless downloads to the iPhone:**  Starting today, the entire iTunes music store is available on 3G iPhones which means over the air downloads that you can purchase or preview on the go and sync to  
your computer when you get home.

### **For record labels and competing retailers hoping to challenge iTune's dominance in downloads, the task just got a lot tougher.**   

**More: Today's Apple [press release](http://www.earthtimes.org/articles/show/changes-coming-to-the-itunes-store,670230.shtml?ref=hypebot.com) and** [iTunes To Expand DRM Free & Variable Pricing According To Report ](https://www.hypebot.com/itunes-to-expand-drm-free-variable-pricing-according-to-report/)