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# iTunes Radio To Launch In September, Audio And Video Ads Every 15 Minutes From Big Brands
- URL: https://www.hypebot.com/itunes-radio-launches-in-september-big-brand-ad-deals-start-in-the-millions/
- Published: 2013-08-21T08:12:17.000Z
- Updated: 2013-08-21T08:12:17.000Z
- Description: iTunes Radio will launch next month with a small group of major brand partners that includes McDonald's, Nissan, Pepsi and Procter & Gamble, "people familiar with the negotiations" tell Ad. Continue reading [https://www.hypebot.com/hypebot/2013/08/itunes-radio-launches-in-september-big-brand-ad-deal
- Author: Guest Author
- Tags: Apps, Mobile & SMS, Music Business, Music Tech, Streaming, Advertising Age, Apple, IPhone, iTunes, iTunes Radio, McDonald, Pepsi, Procter & Gamble, #wp, #wp-post, #Import 2026-01-21 10:43

[![Itunes_match](http://hypebot.typepad.com/.a/6a00d83451b36c69e2019104de3265970c-150wi "Itunes_match")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2019104de3265970c-popup?ref=hypebot.com)

iTunes Radio will launch next month with a small group of major brand partners that includes McDonald's, Nissan, Pepsi and Procter & Gamble, "people familiar with the negotiations" tell Ad Age. Exclusive deals are going for millions of dollars. iTunes Match also gets and boost, offering ad-free accounts; and iAd will handle the iTunes Radio inventory.

The September launch of [iTunes Radio](http://www.apple.com/itunes/itunes-radio/?ref=hypebot.com), with speculation turning towards [Apple's expected iPhone intro](http://allthingsd.com/20130810/circle-sept-10-on-your-calendar-for-apples-big-iphone-event/?ref=hypebot.com) on September 10th, is now confirmed [via ad industry sources](http://adage.com/article/digital/big-marketers-sign-apple-s-itunes-radio/243734/?ref=hypebot.com).

Brand partners for 2013 will be limited to those mentioned above and possibly a few more. They will have some sort of "exclusivity within their respective industries," however that's defined, with deals ranging from  

[![image from s3.amazonaws.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20192aca7ede5970d-100wi "image from s3.amazonaws.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e20192aca7ede5970d-popup?ref=hypebot.com)

"high single-digit millions of dollars to tens of millions of dollars."

**Audio & Video Ads Every 15 Minutes**

Audio ads are expected to be served every 15 minutes and video every hour. Some stations will be based on brand-curated playlists and are likely to feature fewer ads limited to that sponsoring brand.

In 2014 advertisers will be able to get in on the action for just a million bucks and will be able to target specific devices.

As noted previously by Apple, ad-free iTunes Radio streaming will be available for users of Apple's cloud product [iTunes Match](http://www.apple.com/itunes/itunes-match/?ref=hypebot.com) which costs $24.99 a year.

AdAge reports that Apple's [iAd](http://advertising.apple.com/?ref=hypebot.com) division will handle ad sales which should give them a big boost as well.

Once again music could be leading the way for Apple's next wave of growth.

**More:**

- [Full Text: Apple's iTunes Radio Press Release](https://www.hypebot.com/apples-itunes-radio-press-release-full-text/)
- [We've Looked At The iTunes Radio Contract, And Apple Is One Sly Negotiator](https://www.hypebot.com/weve-looked-at-the-itunes-radio-contract-and-apple-is-one-sly-negotiator/)
- [Michael Robertson On iTunes Radio: "Good For Pandora, Bad For AM/FM"](https://www.hypebot.com/michael-robertson-on-itunes-radio-good-for-pandora-bad-for-amfm/)

*Hypebot Senior Contributor Clyde Smith ([@fluxresearch](https://twitter.com/fluxresearch?ref=hypebot.com)/[@crowdfundingm](https://twitter.com/crowdfundingm?ref=hypebot.com)) also blogs at [Flux Research](http://www.fluxresearch.com/?ref=hypebot.com) and [Crowdfunding For Musicians](http://www.crowdfundingformusicians.com/?ref=hypebot.com). To suggest topics for Hypebot, contact:*

clyde(at)fluxresearch(dot)com

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