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# iTunes Users Same Demographic That Loves P2P
- URL: https://www.hypebot.com/itunes_users_sa/
- Published: 2006-01-23T08:39:14.000Z
- Updated: 2006-01-23T08:39:14.000Z
- Description: Who is downloading all those millions of tracks at iTunes? A new Nielsen study says that they are more likely to be younger males who own or want to own. Continue reading [https://www.hypebot.com/hypebot/2006/01/itunes_users_sa.html]
- Author: Bruce Houghton
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 11:10

[![Itunes_logo_1](https://hypebot.typepad.com/hypebot/images/itunes_logo_1.jpg "Itunes_logo_1")](http://hypebot.typepad.com/photos/uncategorized/itunes%5Flogo%5F1.jpg?ref=hypebot.com)

Who is downloading all those millions of tracks at iTunes? A new Nielsen study says that they are more likely to be younger males who own or want to own a Volkswagen, Audi, or Subaru. They are also likely to read Wired, Rolling Stone, and FHM and tune into television networks like the Cartoon Network, HBO and BBC America.

Interestingly, young males just a couple of years younger are often named as the computer savvy group that uses "illegal" P2P the most. There is a messages here about P2P leading to real sales and about buying preferences of this key demographic. But is anyone other than Apple listening?