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# Jango Offers Indie Artists Pay For Airplay
- URL: https://www.hypebot.com/jango-offers-indie-artists-pay-for-airplay/
- Published: 2009-03-05T06:06:06.000Z
- Updated: 2009-03-05T06:06:06.000Z
- Description: Payola. Pay-to play. Ugly terms from a different era or a new way to get exposure and monetize internet broadcasting? Jango, a US based music site with 6 million monthly. Continue reading [https://www.hypebot.com/hypebot/2009/03/jango-offers-indie-artists-pay-for-airplay.html]
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Indie Music, Streaming, #wp, #wp-post, #Import 2026-01-21 11:03

[![Jango_airplaylogodark1](http://hypebot.typepad.com/.a/6a00d83451b36c69e2011168c29401970c-120wi "Jango_airplaylogodark1")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2011168c29401970c-pi?ref=hypebot.com)  
Payola. Pay-to play. Ugly terms from a different era or a new way to get exposure and monetize internet broadcasting? J[ango](http://jango.com/?ref=hypebot.com), a US based music site with 6 million monthly listeners, has decided to find out. 

For $30 for 1,000 plays, indie artists get airplay to fans of setablished artists of their choice. If a band's fans say they remind them of U2; then that band can now target airplay to U2 fans only. A display ad running alongside encourages listeners to rate the song or become a fan. In addition to targeting by music taste, artists can also target listeners by age, gender and location. 

[![Jango buttons](http://hypebot.typepad.com/.a/6a00d83451b36c69e201127936bb5e28a4-350wi)](http://hypebot.typepad.com/.a/6a00d83451b36c69e201127936bb5e28a4-pi?ref=hypebot.com)

Other airplay packages include $50 for 2,000 plays and $100 for 5,000 plays. "For $50 I got 2,000 airplays on Jango. At the end of the day, I had nearly 400 "likes," over 50 new fans and lots of positive comments, says NYC indie artist [Mickey Wax](http://www.jango.com/music/mikey+wax?ref=hypebot.com). "I also saw increases in album sales and traffic to my website." 

Internet broadcasts are not regulated by the FCC in the same way as over the air broadcasters; so what Jango is doing is perfectly legal. But is it right? In a fractured and cluttered media landscape should artist's pay to get played? How will Jango's audience react to the new music by artists they've never heard of.

**Share your thoughts in the comments section and vote in our poll [here](https://www.hypebot.com/poll-what-do-you-think-of-pay-to-play-on-jango/).**