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# Jay-Z, Pharrell, Lady Gaga & Jimmy Iovine On “The Tanning Of America” [VIDEO]
- URL: https://www.hypebot.com/jay-z-pharrell-and-lady-gaga-on-the-tanning-of-america-video/
- Published: 2011-09-09T11:30:00.000Z
- Updated: 2011-09-09T11:30:00.000Z
- Description: Former music exec Steve Stoute is a matchmaker between music and corporate America. His hookups included Justin Timberlake with McDonald's for the “I’m Loving It” campaign, LeBron James’ partnership with. Continue reading [https://www.hypebot.com/hypebot/2011/09/jay-z-pharrell-and-lady-gaga-on-the-
- Author: Bruce Houghton
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 10:55

[![image from dl.thesource.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201539174f235970b-150wi "image from dl.thesource.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201539174f235970b-popup?ref=hypebot.com)

Former music exec **Steve Stoute** is a matchmaker between music and corporate America. His hookups included Justin Timberlake with McDonald's for the “I’m Loving It” campaign, LeBron James’ partnership with State Farm Insurance, Gwen Stefani's with Hewlett-Packard, Lady Gaga’s deal with MAC Comestics, and Jay-Z’s Reebok line. To promote the release of his new book **"[The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy](http://www.amazon.com/gp/product/1592404812/ref=as%5Fli%5Fss%5Ftl?ie=UTF8&tag=hypebot-20&linkCode=as2&camp=217145&creative=399373&creativeASIN=1592404812&ref=hypebot.com)**

![](http://www.assoc-amazon.com/e/ir?t=&l=as2&)

" Stuote is developing a video series, “The Tanning Effect" with AOL. Here's **a video preview** of interview highlights:

  
Buy: [The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy](http://www.amazon.com/gp/product/1592404812/ref=as%5Fli%5Fss%5Ftl?ie=UTF8&tag=hypebot-20&linkCode=as2&camp=217145&creative=399373&creativeASIN=1592404812&ref=hypebot.com)