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# Jay-Z Says Wendy’s Ad Helped Kill Auto-Tune
- URL: https://www.hypebot.com/jayz-says-wendys-ad-helped-killed-autotune/
- Published: 2009-06-12T04:00:00.000Z
- Updated: 2009-06-12T04:00:00.000Z
- Description: Explaining the inspiration behind his new track "Death Of Auto-Tune", that always marketing savvy Jay-Z pointed to a recent Wendy's commercial that spoofed both boys bands and the over-use of. Continue reading [https://www.hypebot.com/hypebot/2009/06/jayz-says-wendys-ad-helped-killed-autotune.html]
- Author: Bruce Houghton
- Tags: Music Marketing, #wp, #wp-post, #Import 2026-01-21 11:03

[![Jay-Z](http://hypebot.typepad.com/.a/6a00d83451b36c69e2011570060fbd970c-120wi "Jay-Z")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2011570060fbd970c-pi?ref=hypebot.com)Explaining the inspiration behind his new track "Death Of Auto-Tune", that always marketing savvy Jay-Z pointed to a recent Wendy's commercial that spoofed both boys bands and the over-use of the note shifting technology. "I just think in hip-hop, when a trend becomes a gimmick, it's time to move on," Jay said in an interview on a Chicago radio station according to [MTV](http://www.mtv.com/news/articles/1613694/20090610/jay%5Fz.jhtml?ref=hypebot.com). "I saw a Wendy's commercial and they're using Auto-Tune. They're joking on it. It's like, OK, enough of that … It was a trend, it was cool in the beginning. Some people made great music with it, now it's time to move on." Here is the "inspirational" ad: