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# John Mayer Video Adds Each Fan As A Digital Extra
- URL: https://www.hypebot.com/john-mayer-video-adds-each-fan-as-a-digital-extra/
- Published: 2009-10-21T06:21:00.000Z
- Updated: 2009-10-21T06:21:00.000Z
- Description: Augmented Reality Comes To Music Videos The new John Mayer video uses a bit of digital trickery to insert the fan watching into the background as an extra. Fans turn on. Continue reading [https://www.hypebot.com/hypebot/2009/10/john-mayer-video-adds-each-fan-as-a-digital-extra.html]
- Author: Bruce Houghton
- Tags: Music Marketing, YouTube & Video, #wp, #wp-post, #Import 2026-01-21 11:03

Augmented Reality Comes To Music Videos 

The new [John Mayer](http://www.johnmayer.com/?ref=hypebot.com) video uses a bit of digital trickery to insert the fan watching into the background as an extra. Fans turn on their webcam and hold up a printed or mobile version of a special icon. That triggers the start of the video with them in the background. Via [Music Alley](http://musically.com/blog/2009/10/20/john-mayer-unveils-augmented-reality-music-video/?ref=hypebot.com) above is a rough video from a fan showing how it works.