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# Just 12% of AM/FM radio listening happens online
- URL: https://www.hypebot.com/just-12-of-am-fm-radio-listening-happens-online/
- Published: 2021-08-27T14:16:38.000Z
- Updated: 2021-08-27T14:16:39.000Z
- Description: Just 12% of listening to AM/FM happens via streaming and that represents a new high for Americans 13 years and older. The stat from Edison Research confirms both current consumer. Continue reading [https://www.hypebot.com/hypebot/2021/08/just-12-of-am-fm-radio-listening-happens-online.html]
- Author: Bruce Houghton
- Tags: Radio & Satellite, Streaming, broadcast radio, radio, #wp, #wp-post, #Import 2026-01-21 09:48

Just 12% of listening to AM/FM happens via streaming and that represents a new high for Americans 13 years and older.

The stat from Edison Research confirms both current consumer preference for more personalized on-demand streams like Spotify as well as a huge opportunity for radio to grow its audience online.

![](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/rainnews-com/wp-content/uploads/2021/08/edison-share-of-ear-streaming-amfm-08232021-700w.png)

“To realize growth, radio has to capitalize on its content being available beyond just a traditional radio receiver,” [said](https://rainnews.com/edison-research-am-fm-streaming-new-high/?ref=hypebot.com) Laura Ivey, Director of Research at Edison Research. “The challenge is how to convince listeners to follow radio content on different devices – radio not on ‘a radio.”

**Bruce Houghton* is Founder and Editor of [Hypebot](https://www.hypebot.com/) and [MusicThinkTank](http://www.musicthinktank.com/?ref=hypebot.com) and serves as a Senior Advisor to [Bandsintown](https://www.bandsintown.com/?ref=hypebot.com) which acquired both publications in 2019\. He is the Founder and President of the[ Skyline Artists Agency](https://skylineonline.com/?ref=hypebot.com) and a professor for the [Berklee College Of Music](https://online.berklee.edu/courses/touring-101?ref=hypebot.com).*