> ## Content Index
> Fetch the complete content index at: https://www.hypebot.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Just 9% Willing To Pay For Spotify
- URL: https://www.hypebot.com/just-9-willing-to-pay-for-spotify/
- Published: 2009-09-21T02:16:00.000Z
- Updated: 2009-09-21T02:16:00.000Z
- Description: The hope of most free and ad supported music services is that a percentage of customers will be willing to pay for a premium version. Spotify offered a glimpse inside. Continue reading [https://www.hypebot.com/hypebot/2009/09/just-9-willing-to-pay-for-spotify.html]
- Author: Bruce Houghton
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 11:03

[![Spotify tight logo](http://hypebot.typepad.com/.a/6a00d83451b36c69e20120a586bceb970b-100wi)](http://hypebot.typepad.com/.a/6a00d83451b36c69e20120a586bceb970b-pi?ref=hypebot.com)

The hope of most free and ad supported music services is that a percentage of customers will be willing to pay for a premium version. Spotify offered a glimpse inside the reality of th  
ese hopes last week when founder Daniel Ek admitted that not more than 90,000 of their more than 1 million UK subscribers had chosen to upgrade to their premium service. 

[![Spotify iPhone](http://hypebot.typepad.com/.a/6a00d83451b36c69e20120a586bdc9970b-100wi "Spotify iPhone")](http://hypebot.typepad.com/.a/6a00d83451b36c69e20120a586bdc9970b-pi?ref=hypebot.com)

Spotify charges £10 a month for their ad-free Premium option. But £900,000 a month plus ad revenue  
s is apparently not enough to make the service profitable given the deals Spotify has with the labels. New mobile apps could help increase subscriptions, but Ek did [tell](http://stuff.tv/News/Spotify-premium-subscribers-less-than-10-of-users-plus-movie-version-planned/13292/?ref=hypebot.com) a UK audience that the company could be profitable if it "chose to be". For now, however, he's focused on developing the business.