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# Justin Bieber And The Self-Perpetuating Upward Spiral
- URL: https://www.hypebot.com/justin-bieber-and-the-self-perpetuating-upward-spiral/
- Published: 2016-01-22T12:55:00.000Z
- Updated: 2016-01-22T12:55:00.000Z
- Description: Here we closely examine how Justin Bieber's domination of the charts is both a cause and effect of his popularity on Spotify, and why the streaming playlist is edging out radio as. Continue reading [https://www.hypebot.com/hypebot/2016/01/justin-bieber-and-the-self-perpetuating-upward-spiral.html]
- Author: Guest Author
- Tags: Major Labels, Music Business, Streaming, #wp, #wp-post, #Import 2026-01-21 10:22

[![1](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb08af9290970d-150wi "1")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb08af9290970d-popup?ref=hypebot.com)Here we closely examine how **Justin Bieber's domination of the charts** is both a **cause** and **effect** of his **popularity on Spotify**, and why the streaming **playlist** is **edging out radio** as a **hit maker**.

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*Guest Post by *Chris Price* on [New Slang Media](http://www.newslangmedia.com/listomania-justin-bieber-the-self-perpetuating-upward-spiral/?ref=hypebot.com)*New Slang is excited to announce the publication of Part 2 in the *Listomania* playlist report series. [Free to subscribers](http://newslangmedia.us10.list-manage.com/subscribe?u=364c74469991394a30cb4601f&id=0bd83778f2&ref=hypebot.com "Subscribe to New Slang"), *Justin Bieber and the Self-Perpetuating Upward Spiral* follows Part 1 – *Winners & Losers in the Battle for Spotify Playlist Supremacy* – published last week. [![2](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb08af8f1e970d-320wi "2")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb08af8f1e970d-popup?ref=hypebot.com)What might sound like a canny commercial tie-up by Scooter Braun and JK Rowling is in fact a forensic and far-reaching examination of the underlying causes of the music industry ‘One Per Cent’ – in particular how a mutually reinforcing interplay of streamed and radio playlists weights dramatically in favour of superstar artists. (When you [subscribe to New Slang](http://newslangmedia.us10.list-manage.com/subscribe?u=364c74469991394a30cb4601f&id=0bd83778f2&ref=hypebot.com "Subscribe to New Slang"), *Listomania* Part 1 will be sent to you automatically. Part 2 will be sent on shortly afterwards.)**Findings include:** **1.** The initial sales and airplay success of Bieber’s album track[Love Yourself](https://www.youtube.com/watch?v=oyEuk8j8imI&ref=hypebot.com "Justin Bieber - Love Yourself") can be largely attributed to a **mathematical streaming quirk** in its early life on Spotify.**2.** By some margin, **the most playlisted artist on Spotify-curated playlists currently is also Justin Bieber**, with more than twice the number of total playlist appearances than the number two act Ed Sheeran. **[![1](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb08af8f95970d-320wi "1")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201bb08af8f95970d-popup?ref=hypebot.com)3.** In a mutually reinforcing interplay of streamed and broadcast music media, **Justin Bieber’s current ownership of the UK and US charts is both a cause and an effect of his Spotify playlist dominance**.**4.** Of the most featured artists on Spotify-curated playlists, **Universal claims the lion’s share of repertoire with 12 acts in the Top 20**, followed by Sony on 4 and Warner on 3\. XL (Adele) is the only indie label in the Top 20.**5.** Owing to the colossal power of streaming playlists, combined with a host of external factors such as ‘on-air/on-sale’ and streaming chart eligibility, **radio is increasingly lagging behind in the hit-maker power stakes**.Part 1 in the *Listomania* series – *Winners & Losers in the Battle for Spotify Playlist Supremacy* – is available for free [here](http://www.newslangmedia.com/listomania-winners-losers-in-the-battle-for-spotify-playlist-supremacy/?ref=hypebot.com "Listomania: Winners & Losers in the Battle for Spotify Playlist Supremacy").

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