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# Justin Bieber Launches Product To Tell Female Fans How “Someday” He Can Be Theirs [Video]
- URL: https://www.hypebot.com/justin-bieber-launches-product-to-tell-female-fans-how-someday-he-can-be-theirs-video/
- Published: 2011-05-25T11:15:59.000Z
- Updated: 2011-05-25T11:15:59.000Z
- Description: In the latest and perhaps greatest proof yet that Justin Beiber has no intention of ever having himself taken seriously, the teen idol is launching a perfume. "Justin created SOMEDAY. Continue reading [https://www.hypebot.com/hypebot/2011/05/justin-bieber-launches-product-to-tell-female-fans-how-som
- Author: Bruce Houghton
- Tags: Music Marketing, #wp, #wp-post, #Import 2026-01-21 10:55

[![image from a3.mzstatic.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201538eb5dc31970b-120wi "image from a3.mzstatic.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201538eb5dc31970b-popup?ref=hypebot.com)

In the latest and perhaps greatest proof yet that Justin Beiber has no intention of ever having himself taken seriously, the teen idol is launching a perfume. "Justin created SOMEDAY to give fans a personal invitation and intimate access to his heart," reads the launch page as he takes off on a flight of fantasy with a female admirer. "It's a fragrance he can't get enough of and can't stay away from, making those who wear it irresistible." And believe it or not. there's [an app](http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=437276908&mt=8&ref=hypebot.com) for all of that. **Watch Video:**