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# Justin Bieber’s Manager Explains “Hand To Hand Combat” Approach To Singer’s Success (Video)
- URL: https://www.hypebot.com/justin-biebers-manager-explains-hand-to-hand-combat-approach-to-singers-success-video/
- Published: 2011-01-31T12:00:00.000Z
- Updated: 2011-01-31T12:00:00.000Z
- Description: After being told that there was "no format" that would play Justin Bieber on the radio, manager Scooter Braun decided "hand-to-hand combat" was his only option and took the young. Continue reading [https://www.hypebot.com/hypebot/2011/01/justin-biebers-manager-explains-hand-to-hand-combat-approach-t
- Author: Bruce Houghton
- Tags: Major Labels, Music Marketing, #wp, #wp-post, #Import 2026-01-21 10:59

[![image from images2.fanpop.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e20148c8310572970c-100wi "image from images2.fanpop.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e20148c8310572970c-popup?ref=hypebot.com)

After being told that there was "no format" that would play **Justin Bieber** on the radio, manager **Scooter Braun** decided "hand-to-hand combat" was his only option and took the young singer to stations across the country. "There's not a DJ who can say they haven't met Justin Bieber," says Braun. long the way Beiber tweeted fans who swamped the stations at each stop. **Watch the video**: