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# Kaiser Chiefs Launch ‘Create Your Own Album & Sell It’ Campaign For New Release
- URL: https://www.hypebot.com/kaiser-chiefs-introduce-the-future-is-medieval-with-a-create-your-own-campaign/
- Published: 2011-06-07T08:53:04.000Z
- Updated: 2011-06-07T08:53:04.000Z
- Description: Late last week, the Kaiser Chiefs kicked off a "create your own version of a Kaiser Chiefs album" campaign for The Future Is Medieval, their latest release due June 27th,. Continue reading [https://www.hypebot.com/hypebot/2011/06/kaiser-chiefs-introduce-the-future-is-medieval-with-a-create-your-own-
- Author: Guest Author
- Tags: Music Marketing, Kaiser Chiefs, The Future Is Medieval, #wp, #wp-post, #Import 2026-01-21 10:55

[![Kaiser-chiefs-album](http://hypebot.typepad.com/.a/6a00d83451b36c69e2015432d494e5970c-200wi "Kaiser-chiefs-album")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2015432d494e5970c-popup?ref=hypebot.com)

Late last week, the Kaiser Chiefs kicked off a "create your own version of a Kaiser Chiefs album" campaign for The Future Is Medieval, their latest release due June 27th, based on online listings, though that may have shifted.

This campaign resulted in a huge amount of media coverage that mostly says the same thing, you get to pick out 10 songs from 20, create a cover, buy it and then sell it. If any sell, you get a a pound sterling which is converted to your currency via PayPal. This is a great marketing move, but it was not without complications.

The album creation process currently begins at [kaiserchiefs.com](http://www.kaiserchiefs.com/?ref=hypebot.com) and is worth checking out while it's still available. The graphics are pretty cool with what seems like steampunk elements though the [video of a fan making an "analog" version](http://www.youtube.com/watch?v=kK9fBQrfp4o&ref=hypebot.com) seems simply old timey. I don't know if I'd find the video interesting if I were a fan, but it really drags out interminably.

It's Never Simple

The whole process is pretty straightforward but dealing with royalties apparently [created some complications](http://www.guardian.co.uk/music/2011/jun/03/kaiser-chiefs-the-future-is-medieval?ref=hypebot.com) for the team that put it together:

"'It sounds relatively simple,' says Oli Beale, whose company, Wieden+Kennedy, oversaw the creation of the project. "But actually, none of us had any idea what a huge job this is. The mechanics of tracking the royalties of everyone who worked on the album and making sure everyone who sells on the album gets their pound – none of that has been done before.'"

You can keep up with Best Sellers and bits of news at [Album H.Q.](http://www.kaiserchiefs.com/album-gallery?ref=hypebot.com) where no one title is selling like gangbusters. The fifth highest seller as of late June 7th has only sold 8 so I get the feeling it's a good thing they're also planning a traditional release. However, the Guardian's [Dan Catt feels the numbers are "quite good"](http://revdancatt.com/2011/06/06/the-other-most-statistically-correct-kaiser-chiefs-albums-part-2-an-analysis/?ref=hypebot.com) and does some interesting data mining and interface analysis for those who wish to dig into the details.

My only disappointment is that there doesn't seem to be a way to browse releases beyond a handful that are featured on the H.Q. page. I'm finding the various approaches to creating cover art to be pretty interesting and that would draw me in if I could browse a bit more. But otherwise this seems like a pretty solid approach to offering a "[bespoke album](http://wklondon.typepad.com/welcome%5Fto%5Foptimism/2011/06/the-future-is-medieval-with-the-kasier-chiefs.html?ref=hypebot.com)" in the digital age.

*Hypebot contributor *Clyde Smith* is a freelance writer and blogger. [Flux Research](http://www.fluxresearch.com/?ref=hypebot.com) is his business writing hub and [All World Dance: World Dance News](http://www.allworlddance.com/?ref=hypebot.com) is his primary web project.*