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# KCRW Gets $500K To Experiment Online
- URL: https://www.hypebot.com/kcrw_get_500k_t/
- Published: 2007-02-23T00:45:00.000Z
- Updated: 2007-02-23T00:45:00.000Z
- Description: LA’s KCRW-FM has been awarded a $500,000 grant from The Annenberg Foundation to develop business models to sustain webcasting activities and further its innovative online music service. The station has. Continue reading [https://www.hypebot.com/hypebot/2007/02/kcrw_get_500k_t.html]
- Author: Bruce Houghton
- Tags: Radio & Satellite, Streaming, #wp, #wp-post, #Import 2026-01-21 11:06

LA’s [KCRW-FM ](http://www.kcrw.com/?ref=hypebot.com)has been awarded a $500,000 grant from The Annenberg Foundation to develop business models to sustain webcasting activities and further its innovative online

[![Kcrwlogo_lores_4](https://hypebot.typepad.com/hypebot/images/kcrwlogo_lores_4.jpg "Kcrwlogo_lores_4")](http://hypebot.typepad.com/.shared/image.html?/photos/uncategorized/kcrwlogo%5Flores%5F4.jpg&ref=hypebot.com)

music service. The station has been a pioneer on the Internet launching three live streams (simulcast, all-news and all-music) in 1999.

KCRW’s GM Ruth Seymour believes that “public broadcasting faces unique challenges in the online world. We have spent years educating the audience about the relationship between listener

[![Radio_9](https://hypebot.typepad.com/hypebot/images/radio_9.jpg "Radio_9")](http://hypebot.typepad.com/.shared/image.html?/photos/uncategorized/radio%5F9.jpg&ref=hypebot.com)

contributions and programming. But that relationship doesn’t appear to resonate online. Many users listening on the Web may not even understand that they are hearing a real radio station. This is especially true for KCRW’s most successful podcast programs.”

Currently, KCRW.com generates more than 1.6 million live streaming hours per month. In January nearly 1 million podcasts were downloaded.