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# Killola: How To Create Merch That Keeps On Giving
- URL: https://www.hypebot.com/killola-how-to-create-merch-that-keeps-on-giving/
- Published: 2010-07-07T09:02:21.000Z
- Updated: 2010-07-07T09:02:21.000Z
- Description: Garage-pop rockers Killola, joining forces with Aderra, a digital distributor of live concert recordings, have created USB Dogtags – that not only serve as a unique merch item to sell. Continue reading [https://www.hypebot.com/hypebot/2010/07/killola-how-to-create-merch-that-keeps-on-giving.html]
- Author: admin
- Tags: Apps, Mobile & SMS, Music Marketing, #wp, #wp-post, #Import 2026-01-21 10:59

[![image from www.reybee.com](https://a1.typepad.com/6a0111683c7a25970c0133f217b669970b-250wi "image from www.reybee.com")](http://www.reybee.com/killola/authorized/usb.jpg?ref=hypebot.com)Garage-pop rockers **[Killola](http://www.killola.com/?ref=hypebot.com)**, joining forces with **[Aderra](http://www.aderra.net/?ref=hypebot.com)**, a digital distributor of live concert recordings, have created **USB Dogtags** – that not only serve as a unique merch item to sell to their fans, but also provide the group with a another way to **instantly connect with them**. Fans who purchase a receive not only the band’s [new album](http://www.killolastore.com/index.php?main%5Fpage=product%5Finfo&cPath=3&products%5Fid=23&ref=hypebot.com), but also their **two previous ones**. 

 In addition, when fans plug the USB drive **into their computer**, they also receive **exclusive updates** from the band including new songs, remixes, live recordings, music videos and photos. The dogtag idea puts a physical spin into a **[MusicDNA](http://www.guardian.co.uk/technology/2010/jan/24/musicdna-digital-music-file?ref=hypebot.com)** like experience, allowing Killola to keep providing fans different **reasons to buy** the dogtag, while still **finding new ways to** **co** **nnect with them** along the way. 

The group will also be broadcasting a live performance on **July 22**nd that will be accessible only to fans with the USB, **adding** even **more value** to the **40$** item.