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# Know your story before releasing new music and 3 tips for finding it
- URL: https://www.hypebot.com/know-your-story-before-releasing-new-music-and-3-tips-for-finding-it/
- Published: 2023-05-23T14:37:13.000Z
- Updated: 2023-05-23T14:37:18.000Z
- Description: Most artists think that their story is their music. They’re wrong and Laura Ferreiro a Branding & Storytelling Strategist and Founder of Story Harmony joins Michael Brandvold on the Music. Continue reading [https://www.hypebot.com/hypebot/2023/05/know-your-story-before-releasing-new-music-and-3-tips
- Author: Bruce Houghton
- Tags: DIY Advice & Tips, Music Marketing, DIY musicians, music, Music Business, music industry, musician, musicians, #wp, #wp-post, #Import 2026-01-21 09:44

Most artists think that their story is their music. They’re wrong and Laura Ferreiro a Branding & Storytelling Strategist and Founder of Story Harmony joins Michael Brandvold on the Music Biz Weekly podcast to explain why.

The pair also discusses why it is so important to pitch your story and offer three tips on how to find it.

#### Discover more great Music Biz Weekly episodes and other podcasts about the music industry and being a musician [here.](https://www.hypebot.com/tag/podcast-music-biz/)

![](https://storage.ghost.io/c/3a/95/3a957c06-c825-4057-9939-0a274cc16d23/content/images/www-hypebot-com/wp-content/uploads/2019/12/musicbizweeklypodcastlogo.jpg)

[MichaelBrandvoldMarketing](https://soundcloud.com/michaelbrandvoldmarketing?ref=hypebot.com "MichaelBrandvoldMarketing") · [566 Don’t Even Think About Releasing Music Without Knowing Your Story](https://soundcloud.com/michaelbrandvoldmarketing/566-dont-even-think-about-releasing-music-without-knowing-your-story?ref=hypebot.com "566 Don’t Even Think About Releasing Music Without Knowing Your Story")

*Bruce Houghton*