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# Indie Label Sponsors BitTorrent Site To Promote New Album
- URL: https://www.hypebot.com/labels-sponorsors-bit-torrent/
- Published: 2009-05-06T04:00:00.000Z
- Updated: 2009-05-06T04:00:00.000Z
- Description: If the first rule of marketing is to go where the people are, then promoting your new album on a BitTorrent site actually makes a lot of sense. That's exactly. Continue reading [https://www.hypebot.com/hypebot/2009/05/labels-sponorsors-bit-torrent.html]
- Author: Bruce Houghton
- Tags: Indie Music, #wp, #wp-post, #Import 2026-01-21 11:03

If the first rule of marketing is to go where the people are, then  
promoting your new album on a BitTorrent site actually makes a lot of sense.   
That's exactly what indie label Honor Roll Music did for Miami based  
band [Awesome New Republic](http://www.anrmiami.com/?ref=hypebot.com)'s new release with a month long banner ad on  
isoHunt. 

[![Isohunt](http://hypebot.typepad.com/.a/6a00d83451b36c69e2011570718b39970b-400wi)](http://hypebot.typepad.com/.a/6a00d83451b36c69e2011570718b39970b-popup?ref=hypebot.com) 

“As far as we know, we are the first record label/band to advertise directly on a torrent search engine,” Colin Foord, the creative brain behind the campaign told [TorrentFreak](http://torrentfreak.com/record-label-sponsors-bittorrent-site-isohunt-090503/?ref=hypebot.com). “We are sponsoring isoHunt with a banner that links directly to our homepage where the album can be downloaded for free.”