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# Labels & Studios Mull DRM Comeback
- URL: https://www.hypebot.com/labels-take-ano/
- Published: 2008-09-16T05:46:00.000Z
- Updated: 2008-09-16T05:46:00.000Z
- Description: It’s been said, wants gone is gone. But apparently some in the entertainment industry failed to get the memo. A group of major film studios and record labels have joined. Continue reading [https://www.hypebot.com/hypebot/2008/09/labels-take-ano.html]
- Author: Bruce Houghton
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 11:06

It’s been said, wants gone is gone. But apparently some in the entertainment industry failed to get the memo. A group of major film studios and record labels have joined together once again in an initiative called the Digital Entertainment Content Ecosystem to find a way to control what happens after you purchase a digital album or movie.

[![Generic_headphone_computer](https://spcdn.shortpixel.ai/spio/ret_img,q_cdnize/www.hypebot.com/hypebot/images/2008/09/16/generic_headphone_computer.gif "Generic_headphone_computer")](https://www.hypebot.com/.shared/image.html?/photos/uncategorized/2008/09/16/generic%5Fheadphone%5Fcomputer.gif)

  
"The goal is to create for downloads the same kind of interoperability that’s been true for physical products, such as CDs and DVDs…Once you’ve acquired a file, you could play it on any of your devices — if it couldn’t be passed directly from one DECE-ready device to another, you’d be allowed to download additional copies. And when you’re away from home, you could stream the file to any device with a DECE-compatible Web browser." – [LA Times](http://latimesblogs.latimes.com/technology/2008/09/drm-sony-dece-a.html?cid=130475582&ref=hypebot.com)

Its called domain based digital rights management. Apple already uses a version of it. Total freedom until you want to share what you bought with a friend…or use it on a non-compatible device.This DRM has a new name and may even be a bit less intrusive. But it’s still DRM, and as such faces certain consumer rejection. When will we learn?