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# Lady Gaga “Born This Way” Week 2 Sales Drop 85%
- URL: https://www.hypebot.com/lady-gaga-born-this-way-week-2-sales-drop-85/
- Published: 2011-06-09T09:22:18.000Z
- Updated: 2011-06-09T09:22:18.000Z
- Description: We doubt she's biting her nails just yet, but after first week “Born this Way" sales of almost 1.2 million copies, Lady Gaga's second week sales dropped a whopping 85%. Continue reading [https://www.hypebot.com/hypebot/2011/06/lady-gaga-born-this-way-week-2-sales-drop-85.html]
- Author: Bruce Houghton
- Tags: Vinyl, Cassettes & Retail, #wp, #wp-post, #Import 2026-01-21 10:55

[![image from www.google.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2014e8904a1a5970d-200wi "image from www.google.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2014e8904a1a5970d-popup?ref=hypebot.com)

We doubt she's biting her nails just yet, but after first week “Born this Way" sales of almost 1.2 million copies, Lady Gaga's second week sales dropped a whopping 85% to just 169,387 copies. Of course, 440,000 of those first week sales were for only for 99 cents on Amazon. Overall digital sales dropped to just 38,000 units, down 94% from a debut week of 662,000\. CD sales of "Born This Way" fell 70%.

You could argue that Lady Gaga's team did such a great job of pre-release promo that everyone who wanted to buy the album did in the first week. But compare Gaga to Adele. The later's “21" album was only down 4% last week.

Stats via and [Billboard](http://www.billboard.biz/bbbiz/industry/retail/business-matters-another-sign-of-retail-1005221542.story?ref=hypebot.com) and [Showbiz 411](http://www.showbiz411.com/2011/06/07/lady-gaga-cd-sales-drop-85-in-second-week?ref=hypebot.com)