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# Lady Gaga’s ARTPOP Sells 75% Less In Debut Week Than “Born This Way”
- URL: https://www.hypebot.com/lady-gagas-artpop-sells-75-less-in-debut-week-than-born-this-way/
- Published: 2013-11-20T17:06:45.000Z
- Updated: 2013-11-20T17:06:45.000Z
- Description: Lady Gaga's ARTPOP debuted at #1 on Billboard this week. But topping the chart took just 258,000 in sales, which represents a 75% drop from the 1 million copies Gaga's. Continue reading [https://www.hypebot.com/hypebot/2013/11/lady-gagas-artpop-sells-75-less-in-debut-week-than-born-this-way.html]
- Author: Bruce Houghton
- Tags: Major Labels, Music Business, Music Marketing, Billboard, Billboard charts, Born This Way, Gaga, Interscope Records, Katy Perry, Lady Gaga, Miley Cyrus, #wp, #wp-post, #Import 2026-01-21 10:43

[![image from www.hypebot.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2019b0165ed01970c-150wi "image from www.hypebot.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2019b0165ed01970c-popup?ref=hypebot.com)

Lady Gaga's ARTPOP debuted at #1 on Billboard this week. But topping the chart took just 258,000 in sales, which represents a 75% drop from the 1 million copies Gaga's "Born This Way" sold in it's first week. It also makes Gaga only the third-biggest biggest debut week for a woman in 2013, trailing both Katy Perry and Miley Cyrus.

[![image from www.hypebot.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e2019b0165ef86970c-150wi "image from www.hypebot.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e2019b0165ef86970c-popup?ref=hypebot.com)

57% of Gaga's ARTPOP sales came from downloads.

Label Interscope has spent an estimated $25 – $30 million to promote ARTPOP; and this large a fail could spell trouble for the label, leading to the layoffs of as many as 50 staffers.

We've got more on that debacle and what it says about the state of the record business here:

### [Fumbled Lady Gaga Release Could Cost Interscope $25 Million](https://www.hypebot.com/lady-gaga-sales-slump-could-cost-interscope-25m-and-what-that-says-about-the-record-biz/)

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