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# Lady Gaga’s Manager Talks Music Tech, Social Media, And International Markets [WATCH]
- URL: https://www.hypebot.com/lady-gagas-manager-talks-music-tech-social-media-and-international-markets-watch/
- Published: 2012-06-22T12:55:55.000Z
- Updated: 2012-06-22T12:55:55.000Z
- Description: Troy Carter, renowned music manager behind Lady Gaga and CEO of the management firm Atom Factory, was the keynote interview at the Music Matters conference in Singapore a few weeks. Continue reading [https://www.hypebot.com/hypebot/2012/06/lady-gagas-manager-talks-music-tech-social-media-and-interna
- Author: admin
- Tags: Major Labels, Social Media, Startups & Funding, Streaming, #wp, #wp-post, #Import 2026-01-21 10:49

[![Screen shot 2012-06-22 at 9.48.18 AM](http://hypebot.typepad.com/.a/6a00d83451b36c69e20177429f0b92970d-150wi "Screen shot 2012-06-22 at 9.48.18 AM")](http://hypebot.typepad.com/.a/6a00d83451b36c69e20177429f0b92970d-popup?ref=hypebot.com)

****Troy Carter, renowned music manager behind Lady Gaga and CEO of the management firm [Atom Factory](http://www.atomfactoryinc.com/discover-develop-disrupt/?ref=hypebot.com), was the keynote interview at the [Music Matters conference](http://www.allthatmatters.asia/?ref=hypebot.com) in Singapore a few weeks ago. In this full-length interview, Carter shares his insights on establishing long-term relationships with international markets, how the music landscape looks for artists post-label, and why his own company is getting involved in the music technology space.**

  
**Watch the interview below:**