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# Lady Gaga Made $0.00 For Playing Superbowl, But Rewards Are Enormous [Watch Full Performance]
- URL: https://www.hypebot.com/lady-gagas-paycheck-for-playing-superbowl-halftime-is-000-but-the-rewards-are-enormous/
- Published: 2017-02-06T09:42:00.000Z
- Updated: 2017-02-06T09:42:00.000Z
- Description: [UPDATED] When Lady Gaga took the stage for Sunday's Superbowl Halftime, she'll did it for free. That's right, her paycheck for the day is $0.00. In fact, several years ago. Continue reading [https://www.hypebot.com/hypebot/2017/02/lady-gagas-paycheck-for-playing-superbowl-halftime-is-000-but-the-r
- Author: Bruce Houghton
- Tags: Live & Ticketing, Major Labels, Music Business, A-Force, Atlanta, Bey, Beyonce, Billboard 200, Billboard Hot 100, Bruno Mars, Cover version, Formation (song), Half-time, Lady Gaga, Luke Bryan, Migos, Music Choice, NFL, NRG Stadium, Super Bowl, Super Bowl LI, #wp, #wp-post, #Import 2026-01-21 10:13

[![photo](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c8d27e43970b-150wi "photo")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c8d27e43970b-popup?ref=hypebot.com)\[UPDATED\] When Lady Gaga took the stage for Sunday's Superbowl Halftime, she'll did it for free. That's right, her paycheck for the day is $0.00\. In fact, several years ago the NFL was reportedly asking artists like Beyonce' if they or they labels would pay to play the halftime show.

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[![image from 4.bp.blogspot.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c8d27e92970b-400wi "image from 4.bp.blogspot.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c8d27e92970b-popup?ref=hypebot.com)  

It's been reported that no one ever agreed to pay the NFL to perform. But pay or not, the payback for playing a Superbowl halftime show for free can be enormous.According to [Nielsen and *Adweek*](http://www.adweek.com/news/television/1119-million-viewers-super-bowl-50-was-no-3-most-watched-all-time-169507?ref=hypebot.com)*,* last year's Super Bowl 50 had 111.9 million viewers was the third most-watched U.S. television show in history. In 2015, 49.7 million viewers fell in the 18-49 demographic, an audience perfect for Lady Gaga’s music, according to [Forbes](https://www.forbes.com/sites/jordanpassman/2017/01/23/the-nfl-wont-pay-lady-gaga-to-perform-at-the-super-bowl-halftime-show/?utm%5Fsource=TWITTER&utm%5Fmedium=social&utm%5Fcontent=787180824&utm%5Fcampaign=sprinklrForbesMainTwitter#106f7ffd53a3).According to [Forbes](http://www.forbes.com/sites/zackomalleygreenburg/2016/02/05/why-coldplay-and-beyonce-wont-be-paid-for-their-super-bowl-halftime-gig/?ref=hypebot.com#4584365826c0), the week after Bruno Mars played the Superbowl halftime show three years ago, his album *Unorthodox Jukebox* jumped from No. 7 to No. 3 on the Billboard 200; and sales were up 92% to 81,000\. Four years ago Beyoncé’s latest album "*4" jumped* 59% after her halftime performance.

**[Watch Lady Gaga's Full Superbowl 2017 Full Halftime Performance](https://www.youtube.com/watch?v=txXwg712zw4&ref=hypebot.com)**

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