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# Last Days Of Free SoundCloud? Allison Moore Hired As Chief Revenue Officer As Paid Launch Nears
- URL: https://www.hypebot.com/last-days-of-free-soundcloud-allison-moore-hired-as-chief-revenue-officer-as-paid-launch-nears/
- Published: 2016-03-08T08:56:45.000Z
- Updated: 2016-03-08T08:56:45.000Z
- Description: SoundCloud has attracted millions of users – musicians and fans – with a seemingly unlimited treasure trove of tracks. But new deals with the major labels require monetization and recent. Continue reading [https://www.hypebot.com/hypebot/2016/03/last-days-of-free-soundcloud-allison-moore-hired-as-ch
- Author: Bruce Houghton
- Tags: Uncategorized, #wp, #wp-post, #Import 2026-01-21 10:22

[![SoundCloud_logo (1)](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d1aafa3b970c-150wi "SoundCloud_logo (1)")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b8d1aafa3b970c-popup?ref=hypebot.com)**SoundCloud** has attracted **millions of users** – musicians and fans – with a seemingly unlimited treasure trove of tracks. But new deals with the **major labels require monetization** and recent filings point to a company **bleeding cash at alarming rate**. Now an experienced digital executive has been hired to sort out the mess.

[![image from www.celebrityaccess.com](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c8209bda970b-150wi "image from www.celebrityaccess.com")](http://hypebot.typepad.com/.a/6a00d83451b36c69e201b7c8209bda970b-popup?ref=hypebot.com)

Music streaming service **SoundCloud** is pushing forward with its monetization plans and has announced that digital veteran **Allison Moore** has joined the company as **Chief Revenue Officer.** She will be based out of the company's New York offices.

Moore joins SoundCloud from **NBCUniversal**, where she most recently served as General Manager for its video streaming service **TV Everywhere.** Prior to that, she held top spots at **HBO** and **Cablevision.**

“Alison is an innovative and strategic leader with a proven track record of building consumer business strategies that drive new revenue growth across multiple platforms. Most importantly, she has an understanding of both the complexities of SoundCloud’s business, and the content and entertainment industries, having spent the majority of her career building businesses, products and experiences that deepen consumer engagement with extraordinary content. said **Alex Ljung, Co-founder and CEO, SoundCloud**, in a statement. “We’re thrilled to have Alison heading up what will become a monetization engine of global scale.”

*via [Celebrity Access](http://www.celebrityaccess.com/?ref=hypebot.com)*