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# Last week’s most-read Hypebot posts: UMG + TikTok • Spotify cuts lyrics • American Music Tourism Act • More
- URL: https://www.hypebot.com/last-weeks-most-read-hypebot-posts-umg-tiktok-spotify-cuts-lyrics-american-music-tourism-act-more/
- Published: 2024-05-06T12:47:54.000Z
- Updated: 2024-05-06T12:47:59.000Z
- Description: Catch up on what everybody has been talking about with last week’s most-read posts. Topics range from a new UMH TikTok deal, Spotify cuts lyrics, how top artists market music to bifurcation theory, and more…..
- Author: Alana Bonilla
- Tags: Music Business, Music Marketing, Music Tech, music, music industry, musician, musicians, #wp, #wp-post, #Import 2026-01-21 11:15

Catch up on what everybody has been talking about with last week’s most-read posts. Topics range from a new UMH TikTok deal, Spotify cuts lyrics, how top artists market music to bifurcation theory, and more.

- [**UMG and TikTok have a New Deal, and the War of Words is now a Lovefest**](https://www.hypebot.com/umg-and-tiktok-have-a-new-deal-and-the-war-of-words-is-now-a-lovefest/)
- [**Spotify cuts lyrics for 380M free users in latest blow to Songwriters**](https://www.hypebot.com/spotify-cuts-lyrics-for-380m-free-users-in-latest-blow-to-songwriters/)
- [**American Music Tourism Act aims to help struggling venues and musicians**](https://www.hypebot.com/american-music-tourism-act-aims-to-help-struggling-venues-and-musicians/)
- **[Indie artist Beks bites back after allegedly falling victim $4800 Coachella Scam](https://www.hypebot.com/indie-artist-beks-bites-back-after-falling-victim-4800-coachella-scam/)**
- **[Bifurcation Theory: How the music business is splitting in two \[Mark Mulligan\]](https://www.hypebot.com/bifurcation-theory-how-the-music-business-is-splitting-in-two-mark-mulligan/)**
- [**How Top Artists Are Marketing Music in 2024**](https://www.hypebot.com/how-top-artists-are-marketing-music-in-2024/)
- [**Threads has 150M monthly users, and 50% of Instagram time spent is on Reels**](https://www.hypebot.com/threads-has-150m-monthly-users-50-of-instagram-time-spent-is-on-reels/)