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# Last.fm Adds Visuals, More Personalization
- URL: https://www.hypebot.com/lastfm-adds-visuals-more-personalization/
- Published: 2009-05-07T03:16:50.000Z
- Updated: 2009-05-07T03:16:50.000Z
- Description: Last.fm has introduced a new visual music player that combines its personalized online radio stations with a continuous stream of artist images, music videos and other media of the artist. Continue reading [https://www.hypebot.com/hypebot/2009/05/lastfm-adds-visuals-more-personalization.html]
- Author: Bruce Houghton
- Tags: Streaming, #wp, #wp-post, #Import 2026-01-21 11:03

[![Last.fm visual player](http://hypebot.typepad.com/.a/6a00d83451b36c69e20115707453f0970b-150wi)](http://hypebot.typepad.com/.a/6a00d83451b36c69e20115707453f0970b-pi?ref=hypebot.com)

Last.fm has introduced a new visual music player that combines its personalized online radio stations with a continuous stream of artist images, music videos and other media of the artist being played. Users can now also create multi-genre stations by mixing music tags – "80s" and "Soundtrack," or "French," "60s" and "Female" for example – to fine-tune their channel. Multi-artist radio enables users to launch stations based on combinations of their favorite bands.

And perhaps just as importantly for ad-supported Last.fm, the new music player also provides advertisers with new visual branding opportunities. A brief video demo: